May 21, 2024

EazyPay And Visa Boosts Bahrain’s Funding Landscape Shift

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The first of its kind partnership leverages Visa Direct Account Funding to Facilitate quicker account-to-account fund transfers
Malak Alsaffar, Visa’s Country Manager – Bahrain-Image Credit- VISA

Eazy Financial Services “EazyPay”, a leading Bahraini financial institute specializing in Point-of-Sale (POS) and online payment gateway acquiring services, has joined forces with Visa, a global leader in digital payments, to enable Visa Direct, a cutting-edge funds transfer solution for EazyPay’s customer base.

Industry sources added that this unique collaboration in Bahrain marks the initial deployment of the Visa Direct Account Funding Transaction (AFT) solution within the nation, empowering consumers with seamless and secure fund transfers to accounts both within Bahrain and across the globe.

Upon integration of Visa Direct capabilities into EazyPay’s service offerings, customers will gain the ability to fund their accounts domestically, encompassing multiple currencies, through Visa’s expansive network of local banking partners. This innovative partnership unlocks a world of possibilities for EazyPay customers, with unparalleled ease, speed, and security.

Malak Alsaffar, Visa’s Country Manager – Bahrain commented on the partnership, “At Visa, we are unwavering in our commitment to facilitating domestic and international money movement for individuals and businesses alike. Our partnership with EazyPay signifies the inaugural implementation of our cross-border account funding solution for customers within Bahrain. This groundbreaking digital payment technology streamlines the transfer process from Visa AFT wallets, rendering it faster, simpler, and more secure than ever before.”

Nayef Tawfeeq Al Alawi, Founder and CEO – Eazy Financial Services

Nayef Tawfeeq Al Alawi, Founder and CEO – Eazy Financial Services stated, “We are thrilled to partner with Visa. This collaboration presents a significant opportunity to redefine the landscape of global financial inclusion, paving the way for seamless and equitable international money transfers. This aligns perfectly with EazyPay’s unwavering commitment to pioneering innovative payment solutions. We believe collaboration is indeed the cornerstone of a thriving financial landscape – fostering innovation, strengthening trust, and unlocking a wider range of opportunities for both institutions and individuals.”

Industry sources further affirmed that Visa Direct is a testament to Visa’s over 60 years of industry expertise, and facilitates swift and secure international payments. This unique partnership between EazyPay and Visa is poised to redefine the landscape of the money movement by spearheading innovative advancements and expediting the development of novel payment solutions. 

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