May 30, 2024

Valu Partners With Visa Expanding Egyptian Presence

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Valu, a leading universal financial technology powerhouse in MENA, is proud to announce its partnership with Visa, a global leader in digital payments, in launching the new prepaid Valu card.
Valu and Visa Partnership Building And Egypt Expansion-Image Credit-Image By Jcomp from Freepik

Valu, a leading universal financial technology powerhouse in MENA, is proud to announce its partnership with Visa, a global leader in digital payments, in launching the new prepaid Valu card. This initiative redefines payment convenience across Egypt.

Industry sources added that the Valu Prepaid cards stand out with their unmatched flexibility, permitting clients to effortlessly carry out transactions, whether they are making purchases or settling bills. As part of Valu’s commitment to boost the payments ecosystem, clients can conveniently transfer funds from their Valu limit to the prepaid card. 

Additionally, Valu introduced its latest breakthrough offering, ‘Spark it’, a revolutionary product that permits clients to make payments at zero cost within a one-month period.

From L To R – Walid Hassouna, CEO of Valu And Malak El Baba, VP and Egypt’s Country Manager at Visa

Walid Hassouna, CEO of Valu, commented on the announcement of the new Valu prepaid card, stating, “This launch marks a significant milestone in transforming payment convenience throughout Egypt. The introduction of the Valu prepaid card represents more than just an expansion of services – it is a smooth entry into the larger payment sphere via transitioning from a closed-loop to an open-loop payment system. With this new offering, Valu aims to address key market challenges, streamline operational expenses, and enhance customer access to financial services. This strategic move not only empowers customers with increased flexibility at various outlets in Egypt and online but also signifies a shift towards operational efficiency for a more sustainable business model.”

Malak El Baba, Vice President and Egypt’s Country Manager at Visa expressed enthusiasm about the renewed collaboration with Valu on the innovative prepaid card, commenting, “Leveraging Visa’s cutting-edge global payment solutions, the card will enhance feasibility and convenience for Valu users, enabling them to shop seamlessly at any outlet within Visa’s expansive network. The Valu prepaid card not only introduces a new level of convenience but also embodies our shared vision to redefine customer expectations and create opportunities for improved financial accessibility in Egypt. Designed to provide unparalleled convenience and financial flexibility, the Valu prepaid card facilitates seamless transactions, paving the way for a more inclusive and user-friendly financial landscape in the country.”

Industry sources further added that the introduction of the Valu prepaid card boosted the partnership between Valu and Visa after the successful launch of their co-branded card. The user-friendly nature of the Valu prepaid card extends to smart budgeting, offering features like real-time balance tracking and transaction history directly within the app.

This empowers clients to make informed financial decisions and effortlessly work towards their financial objectives.

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