May 23, 2024

Valu And Braun Partners To Ease Availability of Grooming Products

The partnership marks the first collaboration between a Financial Technology provider and a Fast-Moving Consumer Goods (FMCG) company in Egypt
Bassel El Tokhy, Group Chief Operations Officer of Valu, and Karim El Sherif, Chief Marketing Officer – Africa at P&G. Image Courtesy: Valu

Valu, MENA’s leading universal financial technology powerhouse, announced recently its strategic partnership with Proctor & Gamble (P&G) to offer innovative financing solutions for Braun’s grooming products’ consumers in Egypt.

Industry sources added that this partnership is poised to boost Braun’s grooming products by offering affordability solutions for consumers. Through this partnership, Valu aims to boost the consumers to make easier and faster purchase decisions, particularly for high-cash outlay products like Braun.

Industry sources added that this partnership marks the first between a Financial Technology provider and a Fast-Moving Consumer Goods (FMCG) company in Egypt. It will enable customers to purchase Braun products through multiple online and retail channels with special discounts and zero-interest offerings when utilizing Valu’s services.

Industry sources added that this not only benefits clients by making premium grooming products more affordable but also boosts Valu’s position as a leading provider of innovative financial solutions in the region.

Bassel El Tokhy, Group Chief Operations Officer of Valu, stated, “Cultivating strategic partnerships is at the core of Valu’s mission to redefine financial accessibility in the MENA region, which is why we are incredibly excited to join forces with P&G to enhance accessibility to Braun’s grooming products. At Valu, we believe in empowering consumers by providing them with flexible financial solutions that meet their needs. Through this collaboration, we are not only making premium grooming products more affordable but also streamlining the purchasing process for our customers. The collaboration with Braun is also a stepping stone for future collaborations with other P&G brands across its categories.”

Karim El Sherif, Chief Marketing Officer – Africa at P&G, commented, “At P&G, we continuously strive to provide our consumers with products that meet their needs and improve their daily lives. Our partnership with Valu allows us to take this commitment further by offering flexible payment options for Braun’s grooming products. We believe that removing financial barriers can make our products more accessible to a wider audience, ultimately enhancing consumer satisfaction.”

Braun, a trusted brand in Egypt, offers a diverse range of grooming products for both males and females, including shavers, stylers, home laser products, and Silk-épil devices, providing convenience for clients to groom and style at home.

Since its inception at the end of 2017, Valu has continued to revolutionize the Egyptian fintech landscape through its innovative offerings as part of its broader strategy to improve people’s quality of life and contribute to promoting financial inclusion across the country. Over the years, Valu has consistently pushed the boundaries of the market by introducing innovative and deeply integrated financial solutions.

Today, Valu is a household name in Egypt; it plays a crucial role in fostering financial empowerment and inclusivity within the market, extending its services to comprise investment products, an instant cash redemption program, and savings solutions through five unique verticals: U, Business, Akeed, Flip, and Invest. Valu has recently launched its pre-paid card and co-branded credit card in partnership with Visa.




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