blink, a FinTech platform and a subsidiary of Emtel Ltd has partnered with WebEngage, a marketing technology (MarTech) company specializing in AI, automation, customer data platform (CDP), and advanced data analytics.
Industry sources added that this strategic alliance will foresee blink leveraging WebEngage’s cutting-edge solutions to drive one-on-one customer engagement and delivers a superior app-based experiences to its vast user base in Mauritius.
Industry sources added that Emtel, the first telecom service provider in the entire Southern Hemisphere launched services in 1989 as a key operator in Mauritius, a full-fledged ICT company with impactful services, including its FinTech platform blink. Its partnership with an innovator of WebEngage’s caliber is thus a development of great consequence for customers in Mauritius.
Kresh Goomany, Chief Executive Officer of Emtel stated “blink was launched with the vision of empowering people in Mauritius with innovative financial instruments at their fingertips. We now want to boost engagement with our users through personalized communications and automated workflows, while providing consistent and seamless experiences across channels. WebEngage’s proven experience in marketing in the telecom industry and FinTech/FSI space comes in handy for us. Their CDP, FinTech-specific data model, and out-of-the-box use cases will help us improve our relationship with each and every customer.”
Hetarth Patel, VP – MEA & Managing Director – UAE, WebEngage stated “We are excited to partner with an organization of great reputation and legacy in Emtel. Our CDP will be integrated with all their digital properties, such as web, app, and offline data. With our Identity Resolution Capability, we will develop a lot of AI-powered actionable insights, and execute campaigns across a customer’s journey. Our Customer Success Team will acquaint the blink teams with global best practices and help them grow their revenues and improve retention.”
Industry sources further added that blink’s initiative to embrace automation and AI is both timely and commendable The nation is now leveraging digital transformation, and developing broad-based financial systems, to which blink’s pivot to insights-led customer engagement can be a catalyst.
