Mastercard has collaborated with ABHI, an embedded finance platform backed by Hub71, to strengthen the financial payments landscape across the UAE. Through this collaboration, ABHI will offer its clients access to the Mastercard-powered Salary Advance Cards, thereby boosting the accessibility of international and domestic online payments for ABHI’s Earned Wage Access (EWA) users.
Industry sources added that the clients will be able to order the latest card via the ABHI phone app, 24/7 call center, or through the firm they are associated with.
Industry sources further added that by leveraging Mastercard’s technology and solutions, ABHI will enrich its suite of products and services to ensure safe and quick transactions for its users. As Mastercard and ABHI partner together to advance financial wellness across the region, this partnership signifies a leap toward fostering a secure digital economy.
This partnership marks a milestone in modernizing the payment infrastructure and emphasizes a shared commitment to boosting individuals and powering a positive shift in the financial landscape of the UAE and beyond.
Omair Ansari, Co-Founder and CEO of ABHI stated “At ABHI, we’re embarking on a journey with Mastercard to redefine financial empowerment. Our partnership introduces Salary Cards powered by Mastercard’s technology that enables our users to make local and international payments, ushering in a new era of seamless transactions for working individuals. This collaboration fosters financial wellness and ignites transformative change, propelling us toward a brighter, more inclusive financial future for all.”
Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman at Mastercard stated “Mastercard is committed to leveraging cutting-edge technologies to develop new payment solutions that offer unprecedented convenience and security, to enhance consumer experience and drive financial inclusion. With innovation and efficiency at its heart, our latest partnership with ABHI connects the fintech pioneer’s customers to our extensive global payments network, providing them with a whole new level of flexibility.”
Industry sources added that this partnership between the two firms focuses on boosting the digital payment infrastructure, facilitating future transaction expansion, and promoting financial inclusivity.