Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has announced a strategic collaboration with SAP, a global leader in enterprise software solutions. According to Industry sources, this partnership focuses on integrating SAP’s Business AI capabilities within the Moro Hub Data Center by 2025.
Industry sources further added that this joint partnership initiative announcement was made during “AI Retreat”, organized by the Dubai Centre for AI (DCAI) and the National Program for Artificial Intelligence, under the esteemed patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council of Dubai, and Chairman of the Board of Trustees of the Dubai Future Foundation, by Mohammad Bin Sulaiman, CEO of Moro Hub, and Marwan Zeineddine, Managing Director of SAP UAE. This landmark event convened over 1,000 AI experts, business leaders, and tech giants, providing an ideal backdrop for the announcement.
Industry sources further stressed that via this joint strategic alliance formation, Moro Hub reaffirms its commitment to the UAE market by supporting the UAE National Artificial Intelligence Strategy 2031. The integration of SAP Business AI into Moro Hub Green Data Center is a pivotal move to expedite AI adoption across various sectors in the region, driving forward the UAE’s vision for a future underpinned by advanced technology and AI-driven solutions.
Mohammad bin Sulaiman, CEO of Moro Hub, commented on the partnership stating, “Our collaboration with SAP is a significant milestone in our journey to support the UAE’s AI vision. By integrating SAP’s Business AI capabilities into our data center, we aim to provide businesses with advanced tools that drive efficiency, innovation, and competitive advantage.”
SAP’s Zeineddine, stated “Partnering with Moro Hub aligns with our commitment to bringing best-in-class AI solutions to the UAE. This collaboration will accelerate AI adoption and innovation, providing unparalleled value to our customers and supporting the UAE’s ambitious AI strategy.”
By making Business AI available on the Moro Hub Data Center, the collaboration underscores the strategic intent of both Moro Hub and SAP to be at the forefront of AI advancements, ensuring their customers in the UAE can leverage the full potential of artificial intelligence.
