General Motors (GM) Middle East continues its path to transform mobility in the region, while also providing world-class cars, trucks, and SUVs. Effective July 1st, 2024, Furrukh Jawaid will join GM to lead its Marketing efforts as Chief Marketing Officer (CMO) across its vehicle brands Chevrolet & GMC, consolidating GM’s growth plans and spearheading the next phase in GM’s quest to transform the customer experience in the region through his track record focused on innovation.
According to Industry sources, most recently he has been the Head of Performance Marketing & Data Enablement at General Motors Canada, and he will overview the teams across brand marketing, product marketing, CRM, retail marketing, digital marketing, as well as retail and customer experiences for Chevrolet and GMC across the region. He takes on the role from Suzie Guzzo who was earlier appointed in 2022 and has now been promoted and relocated to the US.
Jack Uppal, President and Managing Director, General Motors Africa and Middle East stated on the appointment of Furrukh stating, “We are excited to welcome Furrukh to our Middle East team to drive forward our mission of transforming the customer experience. His track record across markets speaks for itself, his innovative approach has unlocked many opportunities everywhere he’s been involved, and we are confident that his contributions to our leadership position in premium trucks and SUVs across the GMC and Chevrolet brands will come to bear.”
Furrukh Jawaid, Chief Marketing Officer, General Motors Africa and Middle East stated “I’m incredibly excited to be joining General Motors Africa & Middle East at such a pivotal time. The Middle East is a dynamic and fast-growing market, and I’m eager to collaborate with our talented team here and our dealer partners to continue to build upon GM’s strong foundation in the region and achieve even greater success for our Chevrolet and GMC brands.”
