Redington, the leading technology aggregator and innovation powerhouse across emerging markets, recently announced a strategic distribution partnership with Vertiv, a global provider of critical digital infrastructure and continuity solutions.
Industry sources further confirmed that this powerful combination will unlock the latest opportunities for Vertiv to expand its reach within the regional channel market. The distributorโs comprehensive reach across Africa, coupled with its strong in-house services team, will provide additional value to Vertiv’s local channel partners and end users.
Industry sources added that this partnership focuses on boosting channel partners across Africa to leverage the transformative potential of Vertivโs technology and expand its reseller network. This partnership leverages Redington’s established presence and expertise in emerging markets, particularly in data center transformation and artificial intelligence (AI), alongside Vertiv’s industry-leading power and cooling technology, resources, and over 50 years of experience in critical infrastructure services.
Wojtek Piorko, Managing Director for Africa at Vertiv stated “As Vertiv continues to expand its footprint across Africa, this strategic partnership with Redington marks a significant milestone in our journey. Africa is a critical region for Vertiv as a business, and we look forward to supporting local customers in meeting their efficiency, scalability and sustainability goals into the future, together with Redington.”
Dharshana Kosgalage, Executive Vice President, Technology Solutions Group, Redington Middle East and Africa stated “At Redington, we’re constantly seeking strategic partnerships that fuel innovation and drive growth across Africa. Our collaboration with Vertiv exemplifies this commitment. Vertivโs industry-leading technology perfectly complements our extensive reach, creating a powerful value proposition for businesses across the continent. We’re confident this alliance will catalyse Africa’s digital revolution.”
Industry sources further added that the distributor will hold special training and partner empowerment sessions to enable its channel network to effectively deliver Vertivโs portfolio, as well as carefully manage inventory to serve the market without delays and design solutions to meet customersโ specific requirements alongside partners.
