Leading UAE-based smart and green facilities management (FM) company Farnek has appointed Omar Zahedah as Business Development Manager (BDM) for its expanding hospitality division.
According to Industry sources, with more than 16 years’ experience in the hotel and catering sector, bilingual Jordanian national Zahedah, will be responsible for developing new and existing business, with a strategic focus on hotels, restaurants, and caterers in Abu Dhabi.
Markus Oberlin, CEO, of Farnek, stated: “Omar has a wealth of experience in the hospitality sector, particularly in Abu Dhabi, Al Ain and Al Dhafra. He understands how the hospitality sector operates, he’s commercially astute and has an outstanding track record. Based at our office in Abu Dhabi, he is ideally placed to capitalise on the bullish market sentiment and the upswing in demand we have witnessed for our hospitality solutions.”
Commenting on his new role, Zahedah, who holds a BA in Hospitality Management stated: “Farnek is a leading FM player in the UAE hospitality sector, with an extensive range of smart, sustainable, and cost-effective solutions, offering hard and soft FM services, manpower supply, energy management and innovative digital solutions. It is a comprehensive and compelling market proposition and naturally my objective is to grow Farnek’s share of the hospitality market in Abu Dhabi still further, by cultivating strategic partnerships, offering operational efficiency and of course adding value.”
Industry sources added that before his appointment, Zahedah had held operational and managerial positions with Four Seasons Hotels, Royal Catering, the Abu Dhabi Armed Forces Officers Club, and most recently Abu Dhabi National Hotels, where he generated AED 32 million in new business in 2023.
