IFS, a global leader in cloud enterprise software and Industrial AI applications, has announced the appointment of Rahul Misra as Senior Vice President (SVP) and Managing Director for the Middle East and Africa (MEA). In his new role, Rahul will lead IFSโs growth strategy across key MEA markets, scale the companyโs regional presence, strengthen strategic partnerships, and elevate the customer experience.ย
A visionary business and technology leader, Rahul brings more than 25 years of experience in driving transformation, fostering high-performance teams, and leading enterprise growth across the Middle East and Africa. He joins IFS after an 18-year career at Oracle, where he held several strategic leadership positions, most recently heading the Cloud Applications business across the Gulf and South Africa. Under his leadership, the business achieved consistent double-digit growth and drove significant industry and regional transformation.ย
Hannes Liebe, President for APJMEA at IFS, commented:ย
โWe are thrilled to welcome Rahul Misra to the IFS leadership team. The Middle East and Africa represent one of our most strategic growth regions globally, with nations like Saudi Arabia and the UAE leading ambitious national transformation agendas and infrastructure development across Africa gaining rapid momentum. Our strengths in Enterprise Asset Management, Service Management, and Cloud ERPโunderpinned by IFS.aiโare perfectly aligned with the needs of asset and service-intensive industries in these markets, including oil and gas, utilities, construction, engineering, and aerospace & defense. Rahulโs deep expertise, regional insight, and strong leadership make him the ideal choice to lead this exciting next chapter.โย
Rahul Misra, SVP & Managing Director, Middle East and Africa, said:ย
โIFS is entering a defining phase of its journeyโcrossing โฌ1 billion in ARR and experiencing exceptional momentum in the adoption of IFS.ai. The Middle East and Africa are a region full of promise, where visionary national programs like Saudi Arabiaโs Vision 2030, the UAEโs innovation-led economic transformation, and the continent-wide infrastructure acceleration in Africa are creating powerful tailwinds for digital and industrial innovation. With IFSโs global leadership in Enterprise Asset and Service Management, and a modern, composable Cloud ERP platform, we are uniquely positioned to create lasting value for customers across the region. Iโm excited to work with our customers and partners to deliver meaningful outcomes and set new benchmarks for success.โย
Rahul succeedsย Mehmood Khan, who, after six successful years leading the MEA region, will transition into a broader executive role asย Vice President, Install Base and Success for APJMEA. Under Mehmoodโs leadership, IFS MEA experienced transformative growth and strengthened its reputation as a trusted digital transformation partner.ย
โWe thank Mehmood for his outstanding contributions and leadership. His impact has been instrumental in shaping the regionโs success, and we look forward to the value he will continue to deliver in his expanded role,โย added Hannes Liebe.ย
