Simon-Kucher, one of the world’s leading commercial growth and pricing consultancies, has announced the appointment of Huseyin Binzat as Partner in its Dubai office. He will lead the firm’s Consumer practice in the United Arab Emirates.
Binzat is a seasoned advisor with over 18 years of experience in strategy consulting and executive leadership. His expertise spans growth strategy, portfolio transformation, international expansion, and commercial acceleration. He works across the full consumer landscape from grocery and home retail to personal care, beauty, and electronics, supporting both private-sector leaders and public entities.
Before joining Simon-Kucher, Binzat served as Chief Strategy Officer and Board Member at a diversified investment group with interests in consumer goods, healthcare, and financial services. Earlier in his career, he held senior positions at a global strategy consultancy, delivering complex, multi-market engagements across MENAT and CIS. Binzat has consistently delivered sustainable impact in fast-moving, complex environments by bridging high-level strategy with practical execution.
“It’s an exciting time to lead in a region where the consumer landscape is evolving rapidly,” said Binzat. “With rising expectations and accelerating digital change, we have a unique opportunity to help businesses transform, grow smarter, and deliver lasting impact.”
“Huseyin brings a rare combination of boardroom experience and frontline insight” said Marc Matar, Managing Partner, United Arab Emirates.“His leadership will be instrumental as we grow our Consumer footprint in the region and help clients realise their full commercial potential.”
Binzat holds an MBA from INSEAD and a BSc in Industrial Engineering from Bilkent University. He is also an active investor in consumer tech ventures and a strong advocate for youth education and equal opportunity.
With this appointment, Simon-Kucher further strengthens its leadership team in the Middle East, reinforcing its commitment to help consumer businesses unlock growth in one of the world’s most dynamic markets.
