The Saudi Event Show (SES) 2025 returns to Riyadh for its sixth edition on 17–18 September 2025 at The Arena, bringing together the Kingdom’s largest and most influential gathering for the events, entertainment, and MICE industry. This year’s edition is set to welcome more than 5000+ professionals, 100+ hundred exhibitors and suppliers, and 30+ expert-led seminars, offering an unparalleled platform for learning, networking, and business growth.
Anchored on Vision 2030’s mission of building a thriving society, SES 2025 will showcase the rapid development of Saudi Arabia’s live events and entertainment sector, reflecting the country’s ambition to become a global hub for creativity, culture, and world-class experiences. From groundbreaking event technologies to cutting-edge production solutions, the exhibition floor will highlight the innovations that are shaping the future of how live events are delivered in the Kingdom and beyond.
The free-to-attend seminar program will add immense value to the event, featuring a mix of keynote addresses, panel discussions, and case studies that explore both global best practices and Saudi-specific opportunities. Delegates will gain insights into how world expos and international mega-events are influencing Saudi Arabia’s giga-projects, while also engaging in dialogue on the role of cultural diplomacy, creative economies, and national branding in driving Vision 2030. Discussions will also address the scale and ambition of the Kingdom’s investment in live entertainment and how it is positioning Saudi Arabia at the forefront of the international events industry.
More than just a showcase, the Saudi Event Show serves as a collaborative meeting ground for organizers, suppliers, venues, government stakeholders, and investors. The event creates an environment where new ideas are exchanged, partnerships are forged, and business opportunities are unlocked. Whether through formal meetings or informal networking, SES offers participants a chance to connect with the people and organizations that are shaping the industry’s future.
A defining highlight of SES 2025 will be the introduction of the Saudi Event Awards, taking place on 18 September 2025 at the JW Marriott Hotel in Riyadh. The Awards will recognize the outstanding achievements of individuals, teams, and companies across categories such as event production, sustainability, brand experience, technology, and leadership. Judged by a panel of respected industry experts, the Awards are designed to celebrate excellence, raise benchmarks, and inspire innovation throughout the Kingdom’s events ecosystem.
As the industry’s flagship gathering, SES 2025 not only provides a platform for showcasing the latest trends and technologies but also celebrates the people driving the sector forward. It is the ultimate destination for anyone involved in organizing, delivering, or supporting events in Saudi Arabia, whether in sports, entertainment, cultural experiences, corporate gatherings, or large-scale exhibitions.
With an expanded exhibition, a thought-provoking seminar program, and the inaugural Saudi Event Awards, the Saudi Event Show 2025 will set the stage for the Kingdom’s next chapter in live events and entertainment, reinforcing its role as a key player in the global events industry.
International Business Magazine is the official Media Partner to the Event.
