Taiwan’s largest independent securities firm, Capital Securities, has received international recognition for its market influence, brand presence, public image, and corporate social responsibility. For the third consecutive year, Capital Securities has been awarded the “Best Securities Broker Brand for Media Volume – Taiwan” by International Business Magazine. By continuously optimising its media and brand strategies, Capital Securities has achieved a 38% annual growth in media exposure through precise PR initiatives and strategic issue positioning, maintaining a leading position in online media presence within Taiwan’s securities industry.
Capital Securities’ PR team has adopted a strategy of “proactive issue setting” and “multi-faceted integration with public welfare” to shape the company’s corporate image. Unlike passive information disclosure, the team actively leverages internal resources to transform corporate culture into tangible social initiatives. Through a variety of events and campaigns, Capital communicates its core values of professionalism and care to the public.
In the professional domain, Capital Securities’ PR team excels at leveraging a “proactive issue setting” strategy to effectively link the brand’s core values with market demands, ensuring precise exposure for various business and marketing activities. The team regularly organises events such as “Investment Outlook Seminars,” “Wealth Management Forums,” and annual marketing campaigns, inviting media, clients, and industry experts to participate. Through in-depth content sharing and media coverage, these initiatives enhance public understanding of financial trends and investment concepts, strengthen the brand’s professionalism and credibility, and effectively convert media presence into tangible business results.
Capital Securities has also demonstrated outstanding brand favorability in Taiwan’s media landscape. By continuously enhancing digital financial services, strengthening investor communication, and providing high-quality customer experiences, the company was awarded the “Digital Securities Popularity Award” by DailyView for both the first and second quarters of this year. This further underscores Capital’s steady growth in digital strategy, media marketing, and overall market influence.
“Capital Loves Reading” program has entered its 12th year. This initiative addresses the educational resource gap in Taiwan’s rural areas through a “local branch engagement” model. Unlike typical corporate book donation efforts, Capital’s PR team mobilises employees from branches across the country to serve as volunteers, visiting schools to “tell stories” directly to students. The program now supports 16 rural elementary schools across 13 counties, benefiting over 4,500 students as of 2024. It also provides opportunities for rural students to visit Taipei 101, the National Museum of Marine Science and Technology, and Eslite Bookstore, helping bridge the urban-rural knowledge gap. Through these efforts, Capital has established a strong public image as a promoter of inclusive financial education.
In addition, Capital Securities has recently expanded its public welfare efforts to elderly healthcare promotion and anti-fraud education. In collaboration with the Digital Humanitarian Association, the company provides digital health and anti-fraud resources to seniors in rural areas. Recently, they held a “Warm Christmas for Rural Communities” event in Tai’an Township, Miaoli County. The partnership with the SiangBi Cultural Health Station in Tai’an Township carries strategic significance, as it is located near Capital’s long-term sponsored SiangBi Elementary School. This initiative extends support from a single school to a community-wide program that spans all ages, from children to seniors, creating a comprehensive local public welfare ecosystem.
Capital Securities’ “Blood Donation Campaign” has been held for 18 consecutive years and has become a flagship annual corporate event. Through internal mobilisation and external promotion, the campaign also purchases products made by organisations supporting people with disabilities and organic rice from local Taiwanese farmers as gifts for donors. The initiative has been repeatedly recognised by the Taiwan Blood Foundation as an “Outstanding Blood Donation Organisation.”
Capital Securities places great importance on ecological conservation. The 2026 charity desk calendar features “Protecting Taiwan’s Oceans” as its annual theme, collaborating with local Taiwanese marine photographers to capture the ecological beauty of Taiwan’s waters and the urgency of conservation. Through the photographers’ professional perspectives, Capital demonstrates its deep-rooted connection to local culture while further strengthening its brand emphasis on both green finance and social responsibility.
Capital Securities integrates multiple approaches in its large-scale events. The “Family Day” fosters a youthful and vibrant corporate image, successfully attracting talent from younger generations, while the “Brand Day” extends into Taipei Dome and professional baseball, highlighting digital service features through media interviews. This dual-track strategy, combining sports marketing with media engagement, not only maximises event exposure but also achieves a comprehensive win-win for employer branding, corporate promotion, and business development.
Having won international media awards for three consecutive years, Capital Securities has deeply rooted its brand value in Taiwan. Through strategic PR initiatives, the company has successfully integrated brand professionalism, public welfare impact, and brand warmth. While pursuing operational performance, Capital also advances its ESG sustainability visionT, balancing investor trust, employee well-being, and a strong commitment to Taiwan, establishing itself as a benchmark company that grows together with society.
Article received on Mail
