As Taiwan’s biggest independent securities house, Capital Securities has built a solid reputation among local investors. Despite fierce competition from several financial holding companies, we have stayed top-of-mind through strategic branding, diverse media exposure, and effective marketing communication. As a stable, professional, and sustainability-minded company, we have received 40% more media coverage this year, as the latest statistics show. This heightened exposure and brand value have strengthened our brand recognition and investor confidence.
We at Capital Securities have received massive coverage for our financial insights, investment forums and conferences, and community events that are all packed to capacity across print, online, and international media outlets. Covered extensively by Taiwan’s mainstream media, these stories once hit over 140 media mentions in one month, further building brand awareness and trust in the minds of our investors.
In addition to our professional services in the financial sector, on the community service front, Capital Securities stands out with a strong track record in community services and social responsibility as we actively give back to the community. We’ve hosted an annual blood drive for 17 years, donating more than 20,000 bags of blood to those in need. We also support socially vulnerable groups by purchasing handmade gifts from special needs children.
In its 11th year, “Capital Securities Loves Reading” program has expanded its presence among rural students, from reaching only two schools in the first year to sixteen now. By helping rural children improve their reading and thinking skills and broaden their horizons, this program has further enhanced and injected vitality into the society.
Earlier this year, Capital Securities hosted a brand day at the Taipei Dome by inviting Olympic gold medalist Wang Chi-lin as a special guest. As one of the event highlights, his presence has received broad media coverage and enhanced the company’s brand image. This news story includes the event highlights, Wang’s presence, and Capital Securities’ future development directions. Major newspaper outlets, TV stations, and online media platforms all gave extensive coverage to this event, demonstrating our success in boosting our brand’s publicity in media.
Contrary to common belief that such significant media exposure has been generated by an enormous team, our PR team consists of only four people. Headed by a staff who is experienced in TV news anchoring and financial news coverage, this team has a TV news professional, a social media editor, a politics/finance PR specialist and an audio/video editor. With their multi-faceted experiences and excellent teamwork, this team has achieved enormous media exposure beyond limited resources, trumping many financial holdings companies.
Capital Securities’ success is no accident. Facing cut-throat competitions from financial holdings rivals, we are consistently making innovations with market-driven products and deepening our connections with our investors. With a better grasp of our clients’ needs, we offer customized investment advice and personalized professional services that reinforce our brand image.
Spearheaded by our chair and president, we at Capital Securities have demonstrated top-notch sales and corporate image. In 2H24, we have adopted a new strategy by becoming our investors’ “advocate for better health” and “wealth creator” so as to build deeper trust and connections with them and serve as a trustworthy partner in the financial market. As an “advocate for better health,” we show our investors we care about their health by providing different resources and services, recognizing that health is wealth. As a “wealth creator,” we provide personalized investment advice to help clients grow their assets. For a long time, with this deep understanding of client needs, we have sought to blaze the trail amid the fierce competitions against financial holdings behemoths and help our investors have both excellent health and wealth.
Online Article Received on Mail
