Gensler Middle East has appointed Dima Rachid as the new Landscape Urbanism Design Lead for its expanding Cities studio.
Based in Dubai, Rachid will power the firmโs commitment to people-centered, climate-responsive, and resilient urban design across public and private sectors. Working alongside multidisciplinary teams, she will operate under the guidance of Steven Velegrinis, Design Director for Gensler Middle East and Head of Cities Practice APME, to deliver context-driven master plans prioritising liveability and sustainability.
Proven Expertise
Rachid joins the global design firm as an accomplished urban designer and landscape strategist recognized for her holistic approach to city-making. Her career blends high-profile project delivery with rigorous academic thought leadership across Los Angeles, Beirut, and Dubai.
Her extensive portfolio features significant public realm transformations and sustainable infrastructure initiatives, including:
- Ministry of Culture JAX (Diriyah) & JAX Public Realm Regeneration Plan
- Horsh Beirut Regeneration Plan
- Sustainable Greywater Treatment Pilot within a prominent Saudi Arabian giga-project
Driving Regional and Global Expansion

This strategic hire arrives during a period of accelerated growth for Gensler’s Cities studio, which is currently managing complex, large-scale developments across international markets. Rachidโs expertise in systems thinking will directly reinforce the firm’s capacity to scale its regional operations and address complex ecosystem challenges.
The studio’s active cross-border pipeline includes:
- Rawasi Muscat: Omanโs premier Mountain Wellness Integrated Tourism Complex.
- Vang Vieng Tourism Masterplan: A major leisure destination framework in Laos.
- Mediterranean Coast Portfolios: Strategic master planning packages in Egypt.
- African Infrastructure Frameworks: Resilience-focused developments including the Lagos Coastal masterplan in Nigeria and targeted projects in Kenya.
Genslerโs executive leadership views the appointment as a vital step in aligning urban design with national economic and sustainability goals. Leadership emphasizes that navigating contemporary urban complexities requires bridging macro-scale regional growth with micro-scale community experiences.
Tariq Shaikh, Co-Managing Director and Principal, Gensler Middle East, said: โRachidโs appointment reflects Gensler Middle Eastโs continued investment in urban design and planning capabilities. Our Cities studio is playing a critical role in delivering holistic, future-focused solutions that support national visions and global sustainability goals – elevating tourism, business, and everyday life.โ
Todd Pilgreen, Co-Managing Director and Principal, Gensler Middle East added: โThe projects ahead of us are complex and require broad systems thinking. Rachidโs leadership and multidisciplinary experience will strengthen our ability to support clients in delivering high-impact, large-scale, community-centric projects, helping position Gensler as a trusted partner shaping The Middle Eastโs next chapter of growth.โ
Commenting on her appointment, Rachid said: โThe growing complexity of todayโs urban challenges requires an interdisciplinary approach that Gensler is well-equipped to deliver through its global reach and regional expertise. I look forward to working with our teams and clients to create contextual places and spaces that are rooted in local culture and act as a catalyst for socially sustainable urban transformation – redefining how we design and experience these environments, both on a micro and macro scale.โ
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