Abu Dhabi’s marketing landscape is shifting. Viola Communications, a prominent subsidiary of 2PointZero Group, just triggered a massive talent hunt and has appointed two key strategic Industry veterans.
Industry sources added that the agency has recently appointed Camilla d’Abo as General Manager of Public Relations. Simultaneously, Larry Kraut joins the ranks as Business Director of Client Services. These strategic power moves accelerate Viola’s fierce ambition to dominate as Abu Dhabi’s most sophisticated integrated communications business.
Engineering the Leadership Matrix
This bold recruitment drive signals a heavy investment in elite human capital. Marketing complexity demands an entirely fresh playbook. Viola is actively building an ecosystem where distinct disciplines converge under one unified proposition. Elite specialists in data, creative strategy, and customer experience now work side-by-side. The agency is successfully smashing traditional industry silos to engineer futuristic growth.
They join a formidable core of established visionaries. Chief Client Officer Mohammed Ajawi brings extensive global network expertise from heavyweights like Ogilvy, BCW, and Havas. Working alongside him is Executive Creative Director Ivan Bormaister. Bormaister is a Cannes Lions-winning creative pioneer and acclaimed TEDx speaker.
Speaking about the appointments, Piero Poli, Chief Executive Officer of Viola Communications, said: “The industry is entering a new chapter. Technology is reshaping all facets of marketing, and clients are facing more complexity, more scrutiny and more pressure. In this environment, clients need senior advisors more than ever.”
He further adds that “Our ambition is clear. We are building the most sophisticated marketing and communications agency in Abu Dhabi defined by senior expertise, integrated thinking and technology-enabled creativity. Camilla and Larry are exactly the calibre of leaders required to help us achieve that vision.”
Rewriting the PR Rules
Camilla d’Abo commands over 25 years of powerhouse experience. She has masterfully advised governments and multinational corporations on complex reputation management. Her stellar track record includes high-profile leadership roles at APCO Worldwide, Edelman DABO, BPG Group, and Action Global Communications. She views modern communications as an absolute driver of core business performance.
Camilla d’Abo, GM of Public Relations stated “Communications is no longer a support function. It sits across reputation, policy, growth, investment, employee engagement and brand value. Organisations are operating in a far more complex environment and that demands stronger strategic counsel. The opportunity is not simply to deliver campaigns but to help clients solve bigger business challenges.”
Elevating the Client Experience
Larry Kraut injects more than two decades of international agency mastery into the firm. His impressive career features pivotal leadership roles at M&C Saatchi UAE, Iris London, and GroupM New York. Kraut has consistently steered flagship accounts across real estate, FMCG, and elite global consumer brands. He knows exactly how to align diverse marketing channels with sharp commercial objectives.
Larry Kraut, Business Director of Client Services stated “Clients have little interest in managing disconnected specialists. They want partners who can connect strategy, creativity, media, communications and technology around a single commercial objective. Viola already has the foundations in place. The opportunity now is to scale that model and create even greater value for clients.”
The Ultimate Competitive Edge
- Intelligence-Powered Creativity: AI and data insights fuel every single creative campaign.
- Elite Strategic Counsel: Senior advisors solve high-stakes business challenges directly.
- Unmatched Regional Legacy: Two decades of deep trust with UAE government entities.
Viola is firmly positioned for an aggressive, technology-enabled future. By blending artificial intelligence with human brilliance, the agency ensures data sharpens every decision. This integrated powerhouse model is officially ready to deliver elite business outcomes.
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