In a partnership focused on rewarding everyday shopping, dining and lifestyle experiences for customers across the UAE, Aura, Alshaya Group’s award-winning loyalty programme, has joined forces with Mashreq, a leading financial institution in the MENA region, and Mastercard to launch Mashreq Aura cobranded credit cards.
The partnership marks the launch of three co-branded cards on the Mastercard network: Mashreq Aura Credit Card, Mashreq Aura World Credit Card and Mashreq Aura World Elite Card. Mashreq Aura cardholders can enjoy up to 25% discount and earn up to 12% back in Aura points when shopping or dining across popular Alshaya brands, alongside up to 5% cashback on grocery purchases throughout the UAE.
In addition to everyday rewards, cardholders will also benefit from The Mastercard Collection, a new suite of elevated benefits that unlocks a world of premium experiences – from priority reservations at top restaurants featuring specially curated menus, to presale access and premium tickets on Live Nation, as well as fast track airport services at major hubs worldwide.
“At Alshaya Group, we are continuously elevating our in-store and digital shopping experiences through innovative solutions and our award-winning Aura loyalty programme. Through our partnership with Mashreq, we are unlocking a whole new level of rewards and perks designed specifically for our customers in UAE, ensuring every interaction with Alshaya is uniquely rewarding,” said John Hadden, CEO at Alshaya Group.
Ahmed Abdelaal, Group CEO at Mashreq, said: “This partnership reflects our commitment to developing customer-centric solutions that deliver greater value to everyday experiences. By combining Mashreq’s financial expertise with Aura’s extensive retail and lifestyle ecosystem and Mastercard’s global capabilities, we are creating a compelling proposition that integrates payments, loyalty and exclusive benefits, reinforcing our strategy of building partnerships that respond to evolving customer expectations and enhance our offering.”
“Consumers today want every purchase to deliver more value. Together with Alshaya Group and Mashreq, we’re combining seamless payments, meaningful rewards and exclusive experiences in one proposition. This partnership reflects the power of collaboration between Alshaya Group, Mashreq and Mastercard, where together we are enabling more rewarding customer journeys at every interaction of a consumer’s shopping experience,” said Mete Guney, Executive Vice President, Market Development, EEMEA, Mastercard
With the introduction of the three new cards, Mashreq Aura cardholders can redeem their earned Aura points at iconic Alshaya brands including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, Ulta Beauty and many more.
For more information about the Mashreq Aura Cards, please visit www.Mashreq.com/AuraCards.
Since its launch in 2022, Aura has grown into one of the region’s leading loyalty programmes, with more than 9 million members. The app has been downloaded over 7 million times and maintains an industry-leading 80% reward redemption rate alongside a 4.9 app rating. The programme was recently recognised for the third consecutive year at the International Loyalty Awards as the Best International Loyalty Programme in the Middle East.
