StarLink, an Infinigate Group company, a leader in the MEA distribution space as a Trusted Digital Advisor, announced expansion of their IBM distribution footprint into the Levant (Jordan, Lebanon and Palestine), extending the success of an already established collaboration across key markets in Levant.ย
As organizations across the Levant accelerate digital transformation, modernize applications and infrastructure, and explore enterprise AI, this expansion will enable local partners to access IBMโs technology portfolio of AI, automation, data, application integration, observability, storage and hybrid infrastructure technologies alongside StarLinkโs dedicated regional sales and technical expertise.
Bringing IBM innovation closer to Levant customers
IBMโs high-growth technology portfolio spans Data and Agentic AI, Automation, Application Integration, HashiCorp, Observability, Storage and Hybrid Infrastructure. These technologies can help organizations address some of their most pressing digital priorities – from modernizing applications and automating IT operations to strengthening cyber resilience, optimizing infrastructure and accelerating the adoption of AI.
The portfolio presents significant opportunities across key industries in the Levant, including government and public sector, financial services, telecommunications, energy, utilities and large enterprises.
By offering these capabilities to local partners and customers, StarLink aims to help organizations build more agile, intelligent and resilient digital environments.
A Partner-first model built for growth
StarLinkโs channel execution capabilities and deep regional partner relationships are a differentiator alongside their dedicated IBM-focused engine to support partners across Software, Hardware and Services while providing access to dedicated technical expertise, professional services, training and marketing investments. This model is designed to give partners the resources and expertise they need to identify new opportunities, develop customized solutions and accelerate customer engagements.
โThe expansion of our IBM distribution footprint into the Levant is a natural progression of our successful relationship,โ said Ahmed Diab, COO, StarLink. โThe Levant presents a significant growth opportunity as organizations accelerate their adoption of AI, automation, application modernization, and hybrid infrastructure. IBMโs strong integration across AI, applications, data, automation, infrastructure, and observability also aligns exceptionally well with StarLinkโs broader technology portfolio. By bringing these capabilities together, we can help our partners address evolving enterprise needs with a more integrated technology strategy. We are confident this expansion will unlock new opportunities, strengthen our partner ecosystem, and generate a strong pipeline for the Levant.โ
StarLink will focus on building the foundations for long-term growth across the Levant channel community with partner recruitment and onboarding, IBM portfolio enablement, supported by sales and technical training.
