Dubai Holding Entertainment will participate in World Travel Market London 2026, taking place from 3 to 5 November at ExCeL London, showcasing its portfolio of destinations and experiences to the international travel industry.
The participation follows the launch of Truly Amazing, its annual entertainment season, alongside a new season at Dubai Parks and Resorts and Global Village, and new experiences across its destinations. Truly Amazing brings together Dubai Holding Entertainment’s 20 parks, attractions and destinations spanning theme parks, water parks, culture, nature, live entertainment, cinema, hospitality and sport.
Rami Mashini, Vice President – Operations, Dubai Holding Entertainment, said:”Dubai continues to give international visitors new reasons to discover the city and new experiences to return for. Across Dubai Holding Entertainment, we contribute to that proposition through destinations that bring together theme parks, culture, live entertainment, nature and hospitality.”
“WTM London gives us an important opportunity to strengthen our engagement with the international travel trade. With our always evolving attractions, experiences, and price value, we are giving our partners more opportunities to build compelling Dubai itineraries and give their guests more reasons to explore the city.”
Adding to the proposition for international visitors is the Amazing DXBpass, which brings a choice of Dubai Holding Entertainment experiences together in one product. Priced at AED 399 and valid for 10 days, it includes two theme parks, one city attraction and one flex experience, with savings of up to 50 per cent against the stated standalone value.
At Dubai Parks and Resorts, MOTIONGATE Dubai, Real Madrid World, LEGOLAND Dubai and LEGOLAND Water Park are joined by hospitality experiences including T-REX Glamping, the world’s first dinosaur-themed glamping experience. The World of Riverland adds 14 entertainment, dining and leisure experiences, alongside a new membership model starting from AED 59 per month.
Global Village, the world’s most visited theme park based on average daily attendance, returns for Season 31 with 29 pavilions representing more than 90 cultures, over 250 dining options and more than 200 attractions.
At The View Palm Jumeirah, the recently launched The Ledge introduces eight glass ledges extending beyond the observation deck, 240 meters above sea level. The wider portfolio also includes The Green Planet Dubai, Wild Wadi Waterpark, โโCoca-Cola Arena and ROXY Cinemas, giving travel partners a broad range of experiences to incorporate into Dubai itineraries.
