SCGEA (The Saudi Conventions and Exhibitions General Authority) has officially announced the commencement of preparations for Saudi’s International Festival of Motoring (Autoville) from 8-14 January 2022 at Dirab Motor Park in Riyadh.
This event will be marking the initial and biggest major interactive event in the Middle Eastern territories motoring arena. The Autoville festival will be expanding over a space of 1.7 million square meters and will be attended by more than 100 prestigious and globally-renowned brands in the motoring industry.
It will also offer car enthusiasts and fans of all age groups with the opportunity to enjoy various shows, driving experiences, and unique speed tests, in addition to enabling them to explore the latest developments in racing. The international festival will also witness a number of concerts by Arab and international singers.
Autoville will be featuring out a range of unique and diverse events that would comprise the renowned rally and motor personalities, that also comprises the two-time Guinness World Record breaker in drifting races, Saudi driver Abdul Hadi Al-Qahtani, along with various world-famous motorsport celebrities, including Ken Block, Vaughn Gethin Jr., Remy Bizouard, and many others.
Amjad bin Essam Shacker, Acting CEO of SCEGA, expressed his pride in organizing the first international event of its kind in the region. Shacker said that the event underlines SCEGA’s efforts to advance the automotive industry.
This in turn will be boosting its role in developing the national economy, encourage investment therein based on the best global practices, and boost Riyadh’s position as one of the best global cities, in accordance with the ambitious goals of the Kingdom’s Vision 2030.
Shacker asserted that Autoville will be different from the other motoring events in the Arab region, as it focuses on the audience and aims to provide them with an unmatched experience. He pointed out that the festival will be an important platform bringing together car experts and enthusiasts, enabling them to share their interests and ideas. It will also provide car dealers with the unique opportunity to showcase their products and services as well as their achievements and future plans directly to the public.
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