SODIC, the leading real estate developer in Egypt, and Nobu, the renowned luxury lifestyle brand known for its iconic 41 hotels, 77 restaurants, and 12 residences, proudly announce the signing of Nobu Hotel and Restaurant East Cairo. Industry sources added that the signing, which took place at Nobu Fifty Seven in New York, marks Nobu and SODIC’s third venture in Egypt, following the unveiling of Nobu Hotel, Restaurant, and Residences in both West Cairo and North Coast Egypt last summer.
Industry sources added further that Nobu’s entry into Egypt with development partner SODIC gels from a strategic alignment of vision and expertise. SODIC’s established reputation as a leading high-end real estate developer and placemaker in Egypt complements Nobu’s commitment to delivering unparalleled luxury experiences worldwide.
Interestingly, this partnership not only boosts Egypt’s growing tourism and real estate sectors but also displays Nobu’s strategic expansion plans to introduce the brand to an exciting key global market. SODIC’s existing projects with Nobu will have an outcome in luxury hotels, branded residences, and Nobu restaurants in SODIC’s signature development in New Zayed, “The Estates Residences”, as well as the developer’s newest upscale project at Egypt’s Mediterranean North coast.
Industry sources further affirmed that situated in the newly developed Eastown District New Cairo “EDNC”, Nobu Hotel and Restaurant will enjoy a prime location directly on Road 90, the main thoroughfare and central axis of New Cairo, adjacent to The American University in Cairo.
Ayman Amer, General Manager at SODIC, shares “We are very excited to bring Nobu to EDNC in East Cairo, the fastest growing market in Egypt and further expand on our relationship with Nobu, the world-class hospitality brand. We look forward to opening the restaurant as soon as early next year. We are proud to be continuing our growth in the luxury market and look forward to delivering a premium experience that further strengthens SODIC’s success and contributes to Egypt’s positioning as a global destination.”
Trevor Horwell, CEO of Nobu Hospitality, further added ‘Our third location exemplifies Nobu’s commitment to the Egyptian market and the trust that our long-term partner has in the Nobu brand. SODIC is made up of a youthful team who maintain a winning mindset and natural, genuine energy that is both authentic and invigorating.”
Nobu Matsuhisa, Robert DeNiro, and Meir Teper commented “Partners mean so much to us, and as such, we are thrilled to further strengthen this growing collaboration with SODIC with our third destination together in Egypt. Egypt provides an ideal setting for Nobu, drawing inspiration from the country’s vibrant atmosphere. It’s going to be truly special.”
