Huawei, the leading global provider of information and communications (ICT) infrastructure and smart devices, announces its partnership with talabat, the region’s leading platform for everyday deliveries.
Industry sources recently announced that through this collaboration, talabat will leverage Petal Ads, Huawei’s digital advertising platform, to trigger its business expansion through cutting-edge targeting capabilities.ย
Industry sources added further that this partnership was officially initiated with the signing ceremony of the MOU attended by core executives from both companies, taking place on May 7th at the Petal Ads booth, which presented groundbreaking solutions tailored for the global tourism industry during the ATM 2024. This partnership between two industry leaders displays a commitment to revolutionizing digital advertising and boosting client engagement.ย
Mr. William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation stated “Partnering with talabat, a leader in the food delivery and q-commerce industry, is a significant step for Petal Ads. This collaboration offers an exciting opportunity to leverage our digital advertising expertise and contribute to the success of the talabat platform, creating new avenues for businesses to connect with their audiences.”
Stefano Vecchio, Vice President, Strategy & Innovation at talabat, expressed enthusiasm about the collaboration: “We’re excited to partner with Petal Ads to utilize Huawei’s media and third-party channels, as well as have the talabat app pre-installed onto millions of Huawei mobile devices across the region. This partnership will help us further simplify the everyday life of customers in the region by delivering food, groceries, and more to their doorstep.”
Industry sources further added that this partnership will boost talabat and Petal Ads to leverage the strengths of both platforms, providing a unique opportunity to connect with their respective target audiences in a more personalized and effective manner. Additionally, users and businesses alike can expect an enhanced experience from this exciting partnership.
