Nexthink, a leading provider of digital employee experience (DEX) management solutions, announced the promotion of Ahmed Seleem to Area VP for the Middle East, Turkey, and Africa (META) regions. According to Industry sources, his new role comes as Nexthink continues to experience rapid customer and business growth in the region.
Ahmed Seleem has over 20 years of experience in the technology sector and he brings a wealth of expertise as the new head of the region. Under his leadership, Nexthink aims to capitalize on the growing demand for DEX solutions. Industry sources added that it comprises leveraging market insights and industry trends to drive customer acquisition and retention initiatives, ultimately driving revenue growth for the company and ensuring it remains at the forefront of delivering superior digital employee experiences to organizations across the region.

According to Industry sources, in his new role, Seleem will spearhead strategic initiatives focused at expanding Nexthink’s market reach, triggering revenue growth, and delivering boosted value to existing and new clients across pivotal markets.

Ian Bancroft, Chief Revenue Officer at Nexthink stated “As Nexthink continues to innovate its DEX offering to meet customer needs, like adding new AI capabilities, weโre excited to bring our solutions to even more organizations. With the promotion of Ahmed, we can do just that with a more concentrated focus on our customers in the Middle East, Turkey, and Africa.โ
Ahmed Seleem stated, “I am honored to lead Nexthink’s efforts in the region, during this exciting growth phase. With a focus on delivering exceptional value to our customers and expanding strategic partnerships, I am confident that we will continue to drive innovation and success in the region.โ
The DEX market in the META region is projected to grow significantly and according to Gartner, โBy 2025, 50% of IT organizations will have established a DEX strategy, team, and management tool, up from 20% in 2023,โ which further underscores the importance of Nexthink’s solutions to deliver value and drive digital transformation initiatives.



