EcoOnline, a leading global provider of safety and sustainability solutions, has announced its expansion into the Middle East, boosting its commitment to aid the region’s industrial and regulatory transformation. EcoOnline has appointed seasoned safety and compliance professional Nicholas Matta as Regional Director, Middle East (ME), to lead this next phase of regional growth, enabling organisations to achieve their health, safety and sustainability goals.
According to Industry sources, Nicholas brings deep experience across the Middle East in Environment, Health and Safety (EHS) and Environmental, Social and Governance (ESG). With a background spanning project delivery and commercial leadership, he offers a holistic view of how organisations approach risk, compliance, and transformation. Formerly in leadership at Enablon, he is known for building strong, culturally aligned relationships across the region. At EcoOnline, he will lead partner engagement, customer adoption, and go-to-market success in the Middle East, while also overseeing business development in the Benelux region.
Meeting Regional Demand for Safety and Sustainability Solutions
Industry sources added that with national initiatives like Saudi Arabia’s Vision 2030, the upcoming World Expo 2035, and mega-projects such as The Line (part of the $500 billion NEOM development), the Middle East is undergoing rapid industrial and economic transformation.
Since Vision 2030 launched in 2016, Saudi Arabia has seen a 60% rise in industrial facilities, with the IMF forecasting a cumulative 6.7% economic growth over the next two years. As infrastructure and energy projects accelerate and local workforces expand under nationalisation programmes like Saudization, the need for safe, sustainable, and compliant operations is increasing. Core sectors such as construction, manufacturing, and energy face mounting pressure to meet international standards — not only in sustainability reporting but also in frontline risk management.
“The Middle East is at a critical inflection point, with ambitious national agendas driving industrial growth and employment,” stated Gareth Palmer, SVP Channel & Alliances. “We see a clear opportunity — and responsibility — to help companies build a safer, more sustainable world of work. By combining local expertise with a global partner ecosystem, we can support organisations navigating this transformation — not just with technology, but with long-term, trust-based collaboration.”
Nicholas comments, “I am proud to be part of EcoOnline’s journey in the fast-growing Middle East region. There is a clear opportunity to close market gaps in areas like lone worker protection and chemical safety — challenges that are too often overlooked despite their risk. EcoOnline is uniquely positioned to address these needs with intuitive, people-centered solutions that deliver lasting impact at every level of an organisation.”
