DAMAC Properties, one of the largest private real estate developers in the UAE and the Middle East, has launched Piazza Roma offices and Valencia apartments within DAMAC Lagoons District, a multi-use, lifestyle-led community. Unveiled at a dazzling launch at Coca-Cola Arena, this is a 24/7 liveโworkโplay destination, anchored by DAMAC Mall and activated by water, culture, and community.
Amira Sajwani, Managing Director, DAMAC Properties, said:ย โDAMAC Lagoons District is our next step in building a community that optimises life. Weโre bringing together two powerful ideas of waterfront wellbeing and a high-energy urban district, so residents and professionals can spend less time commuting and more time living. Valencia and Piazza Roma reflect a more human, more walkable Dubai: one where the best of the city is just minutes away.โ
Located in Dubailand, Lagoons District is planned around decentralised cores, prioritising integrated, sustainable community planning, optimised travel distances, and a mall-integrated lifestyle. Conceptually, it is designed to help working parents reclaim up to 20% more time by placing key touchpoints of home, work, retail, wellness, and community spaces within a short walk.
Positioned for fast, practical connectivity, Piazza Roma and Valencia have an optimal location with key Dubai destinations within easy reach: 8 minutes to DAMAC Mall, 10 minutes to Saudi German Clinic, 17 minutes to Trump International Golf Club, 19 minutes to Global Village, and 30 minutes to Al Maktoum Airport.
Amenities and Community Features
At the heart of the community is a human-centric public realm that supports day-to-night energy, anchored by retail within an easy walk, shaped by sustainability-led planning.
The immersive experience includes anย Interactive Digital Boardwalkย with LED paving, smart benches and responsive art; aย Floating Digital Art Galleryย where projection-based drift across the water; andย Smart Pop-Up Retail Capsulesย that plug in and transform week by week, keeping the destination fresh.
Aย Mall-to-Lagoon Experience Bridgeย creates a sensory transition using sound, scent and visuals, leading to a strikingย Flamenco Stage, a purpose-built performance venue with sculptural lighting, professional-grade flooring, lighting and acoustics for live dance and music. Wellness is woven in with anย Aqua Gymย featuring submerged fitness stations, resistance zones and water-based circuits, alongside outdoor yoga and spa areas cooled by a climate-smart water canopy.
Valencia: Mediterranean-inspired lagoon living
Valenciaย brings residential living into the heart of the district. The architecture includes curated amenities, such as lagoon-front social spaces, wellness zones, and Mediterranean-style lounges inspired by Italian coastal living with rustic textures, soft lighting, and artisanal dรฉcor.
- Ticket prices:ย Studios from AED 725,000; 1BR from AED 1.30 million; 2BR from AED 1.84 million.
- Building detail:ย G+2P+13F, 779 units.
Piazza Roma: offices within the district
Piazza Roma introduces workplaces minutes away from retail, experiences, and the lagoonโs wellness ecosystem. It is positioned to serve modern businesses seeking talent-friendly, experience-led workplaces within integrated communities.
- Office sellable sizes:ย ~1,564.17 to 3,167.84 sq ft (145.31โ294.30 sqm).
- Average ticket price:ย AED 7.4 million
- Office tower detail:ย 1B+LG+G+8F, office area 37,350 sqm, 747 parking spaces.
An investment proposition backed by performance
The DAMAC Lagoons District launch builds on the investment story emerging from the DAMAC Lagoons community over the past three years. With gross rental yields of approximately 9% to 11% based on achieved lease levels, secondary-market performance data indicates an average ROI of 47% over an average holding period of around three years, rising to ~69% for projects approaching handover. As handovers progress, the shift from off-plan to fully income-producing properties is expected to further strengthen DAMAC Lagoonsโ long-term investment fundamentals.
