ANAROCK Group, has announced a major restructuring of its leadership tier to capitalize on the Middle East’s market revival. This strategic realignment transitions the firm from a specialized advisory to a full-stack institutional powerhouse in the region, with a long-term roadmap targeting European markets.
With an eye on post-conflict revival, ANAROCK is doubling down on its investment in this market with a comprehensive deck of institutional advisory capabilities in Dubai. The Firm will aggressively expand into the wider Middle East and eventually European markets.
Executive Leadership Appointments
Anuj Kejriwal | CEO, EMEA & Head of Retail Advisory
- Roles: The core strategic role of Anuj Kejriwal will be to deploy ANAROCK’s entire institutional service bouquet across Europe, the Middle East, and Africa.
- Strategy: He will integrate veteran operatives from Capital Markets and Land Services to bridge Indian expertise with regional Middle Eastern demand.
Aayush Puri | CEO, Middle East Residential & CEO, ANAROCK Channel Partner (ACP)
- Roles: Puri assumes charge of the entire residential vertical in the Middle East while maintaining his leadership over ANACITY, the Group’s SaaS-based property management platform.
- Strategy: Focused on accelerating digital adoption and deepening high-level market relationships to navigate the region’s evolving “wait-and-watch” investment dynamics.
Quotes from the Key Leaders:
“The Middle East market is evolving dramatically and rapidly, and we will focus on building a full-scale institutional business spanning Capital Markets, Land Services, Consulting and Valuation services,” says Kejriwal. “We will begin by unleashing a comprehensive deck of our institutional advisory capabilities in Dubai and aggressively expand into the wider Middle East and eventually European markets. Given the current geopolitical environment, there is a clear demand for the deep-market intelligence and seasoned expertise that ANAROCK provides to navigate these complex, high-value asset classes.”
“We are ready to harness existing investor interest and channel it into a fresh growth trajectory,” stated Kejriwal. “Leveraging the UAE’s resilient non-oil economic activity as the springboard for our global roadmap.”
“We see this is a highly opportune moment in time to unleash our expertise and Proptech-driven residential marketing platform to analyse buyer behaviour and support our developer clients in the Middle East,” says Aayush Puri. “We will rely on our deep data-led insights to amplify the region’s ample potential beyond the current geopolitical headwinds. The region’s housing market fundamentals remain incredibly robust, and we will tap this immense potential – and our developer partners’ growth ambitions – to capture the next wave of demand across the region.”
Anuj Puri, Chairman – ANAROCK Group, says, “These leadership changes reflect ANAROCK’s focus on building a stronger, more integrated platform in one of the world’s most dynamic real estate regions. We are sharp-focused on deepening our client relationships and on strengthening our execution and expansion capabilities to capture the next phase of cross-border opportunities in this vitally important region.
“These elevations also come at an important time in ANAROCK’s growth journey. The Middle East, particularly Dubai, continues to offer compelling long-term opportunities across residential, retail, and institutional real estate,” he adds. “We herewith reaffirm our commitment to building an integrated, future-ready services dynamo that fully leverages its trademark market insights, industry-leading execution depth, and unwavering client-centricity.”
“As the market evolves, we remain focused on delivering the expertise, insights, and execution capabilities that our clients need to make the most of the opportunities ahead,” says Anuj Puri.
Strategic Objectives & Market Positioning
- Institutional Depth: The expansion introduces comprehensive advisory capabilities in Dubai, covering Capital Markets, Consulting, and Residential brokerage.
- Aggressive Talent Acquisition: Both leaders are currently vetting senior local talent to bolster the existing teams, ensuring a blend of global institutional standards and local market intelligence.
- Market Resilience: Despite geopolitical shifts, ANAROCK is doubling down on Dubai, citing the city’s robust economic fundamentals and its thriving infrastructure pipeline as a cornerstone for long-term growth.
Anarock’s Future Ahead
This restructuring determines ANAROCK’s belief in the region’s enduring potential, ensuring the Group is uniquely positioned to navigate market complexities and drive sustainable value for its global clientele. By scaling its leadership presence now, ANAROCK is positioned to lead the post-conflict market revival with a robust, ethical advisory framework.
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