Kudo Advisory, a new AI-focused consulting firm, has launched in the UAE to help enterprises convert Artificial Intelligence (AI) investments into measurable and scalable outcomes across the region. Founded by Vijay Jaswal, as season technology leader and former Regional CTO at global enterprise software firms such as IFS and Software AG, Kudo Advisory is designed to guide organisations with significant AI investments overcome pilot-stage challenges, fragmented initiatives and unclear returns from AI adoption.
Speaking on the launch, founder of Kudo Advisory, Vijay Jaswal said โKudo Advisory exists to make AI move. Across the region, we are seeing strong intent and meaningful investment in AI, however many organisations are yet to see results. The issue is a lack of clarity on where value sits, how to govern it properly, and how to execute with discipline. Our focus is simple: to help leadership teams prioritise the right opportunities, put the right guardrails in place, and ensure delivery happens.โ
According toย PwC Middle East, AI will contribute up to USD 320 billionย to the region’s economy by 2030. By foreseeing the highest economic impacts by AI adoption in the UAE, the rapidly increasing investments in many enterprises continue to face challenges converting AI ambitions into measurable operational value. Kudo Advisory aims to close this gap through a disciplined and outcome-driven approach.

The firm provides end-to-end AI advisory services for enterprise environments bridging AI strategy for business priorities, governance frameworks to ensure safe and smart use, operating model design, and use case prioritisation. Beyond strategy, the firm places a strong emphasis on execution through programme delivery, implementation of AI initiatives with accountability for enterprises, governance and performance measurement. The firmโs approach is pragmatic in deployment rather than hype, focusing on enterprise readiness, measured adoption, and long-term business value.
The origin of the name โKudoโ is derived from the Japanese wordย ้งๅ, translating to drive or propulsion which corelates to the firmโs core mission of turning intent into forward motion.


