AlfaNow, a leading cross-border payments platform, has officially expanded its GCC footprint into the Sultanate of Oman. Approved by the Central Bank of Oman, this strategic partnership with First Exchange launches AlfaNow’s advanced payment services across all major Omani cities.
As a primary remittance hub in the Gulf region—driven by a diverse expatriate population and substantial outbound financial flows—Oman serves as a critical milestone in AlfaNow’s broader regional growth strategy.
Omni-Channel Infrastructure & Global Reach
From launch, AlfaNow’s capabilities are fully integrated across First Exchange’s extensive branch and digital networks. This deployment ensures a seamless, scalable infrastructure, allowing customers to utilize flexible and familiar transaction channels:
- Bank Transfers: Direct, high-speed international deposits.
- Mobile Wallet Transfers: Instant digital payouts to over 1.5 billion global accounts.
- Cash Pickups: Secure collection across an expansive physical network.
This collaboration leverages First Exchange’s deep local roots alongside AlfaNow’s powerful global ecosystem, which spans over 125+ countries, 4,300+ banks, and 160,000+ payout locations.
Executive Leadership Insights
Hasan Jaber, CEO of AlfaNow, stated “As remittance flows across the GCC continue to grow, the need for reliable, scalable, and accessible payment infrastructure becomes even more critical. Oman represents a key step in our regional expansion, allowing us to extend AlfaNow’s global network into one of the region’s most active corridors. Partnering with First Exchange enables us to meet customers where they are, through trusted channels, while delivering the speed, transparency, and reach they expect today.”
Shamsa Ali Al-Jahwari, Deputy General Manager & Head of Compliance at First Exchange, stated “Our partnership with AlfaNow reinforces our commitment to expanding access to efficient and affordable remittance solutions across Oman. By integrating AlfaNow into our branch and digital network, we are enhancing convenience and delivering greater value to our customers.”
AlfaNow Future Outlook
This expansion reinforces AlfaNow’s commitment to engineering a connected, resilient, and customer-centric financial ecosystem across the GCC, drastically lowering friction for cross-border capital movement.
