Al-Futtaim Volvo has reinforced its commitment to the renowned Swedish premium automotive brand as well as customers with the opening of its largest flagship showroom to date on Sheikh Zayed Road, setting a new benchmark for premium automotive retail in the UAE.
The new facility is conceived not as a traditional car showroom, but as a living expression of Volvoโs Scandinavian design philosophy. Natural materials, considered lighting and an unhurried, experiential layout invite visitors to engage with the brand at their own pace, discovering the finer details of Swedish craftsmanship in spaces that feel as intentionally designed as the vehicles themselves.
Guests can explore Volvoโs complete line-up of new models โ from sedans and SUVs to the brandโs latest hybrid or fully electric vehicles or alternatively choose from Volvo Selekt, a curated selection of well-maintained, approved pre-owned cars supported by expert guidance and aftersales care.
Marco Melani, Managing Director of Al Futtaim Trading Enterprises, said: โThis flagship showroom reflects our long-term commitment to the UAE and to leading the transition towards electric mobility. It is not just a retail space, it is an experience that brings Volvoโs values of safety, sustainability and Scandinavian design to life.โ
This flagship opening also marks a clear statement of momentum for Al-Futtaim Volvo in the UAE, reflecting growing customer demand, confidence in the brandโs electrification roadmap, and an ambition to scale the retail and ownership experience over the long term.
The showroom arrives at a pivotal moment for the UAEโs premium EV segment. As consumer appetite for vehicles that balance performance, technology and environmental responsibility continues to grow, Al-Futtaim Volvoโs Sheikh Zayed Road presence signals a long-term conviction in the UAE market – not only in the quality of vehicles it offers, but in the standard of experience that surrounds them.
The Future of Electrification
Headlining the showroom is the all-new fully electric Volvo ES90, marking a key step in Volvoโs next-generation EV strategy. The flagship will be amongst the first in the region to showcase the fully electric sedan, inviting UAE drivers to experience first-hand what the next chapter of premium electric motoring looks and feels like.
Built on Volvoโs next-generation electric architecture, the ES90 pairs long-range capability of 620 km (WTLP) with a best-in-class driving experience with active air suspension, ย a Digital Key Plus complemented with the Volvo Car App, a spacious cabin led by an intuitive 14.5 inch centre display with Google built-in infotainment, Wireless Apple CarPlay, premium Nappa leather interiors, and full suite of safety & advanced driver-assistance technology that come standard with every Volvo . The ES90 is also the first Volvo equipped with 800V technology, enabling ultra-fast charging from 10% to 80% in approximately 20-22 minutes, giving drivers greater confidence, convenience and long-distance usability.
Volvo has perfected the art of balance between performance and premium driving The model will be offered in three trims- each an upgrade on the other, alongside two new exterior colours โ Mulberry Red and Sand Dune โ with prices starting fromย AED 234,900ย inclusive of 8 Year Battery Warranty, 3 Years 100K Km Maintenance and Home Charging infrastructure. The ES90 is available to view and experience at Al-Futtaim Volvoโs flagship showroom on Sheikh Zayed Road, Dubai. Test drives are available by appointment.
