Valu Jordan, a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), has opened a new branch at Sweifieh Village as part of its ongoing expansion strategy. The new location marks another milestone in the company’s continued growth. It reinforces its commitment to making its flexible Buy-Now, Pay-Later (BNPL) solutions more accessible to customers across the Kingdom.
The new branch reflects Valu Jordan’s vision of creating a seamless, multi-channel customer experience that combines the convenience of its digital platform with a physical presence in strategic locations, making flexible payment solutions more accessible and better integrated into customers’ everyday lives. In celebration of the Sweifiehย branch opening, Valu will launch a special offer of 20 JOD cashback on every new account activation completed between 5 and 15 August 2026.
Located in Sweifiehย Village, the new branch joins Valu’s existing locations at King Hussein Business Park and Taj Mall. Customers can explore the company’s services, receive assistance with setting up their Valu accounts, complete the registration process within minutes, and instantly access their approved credit limit, subject to the company’s assessment and approval procedures. They can then begin using Valu’s flexible payment solutions through repayment plans tailored to their needs, and approved credit limits.
Industry sources added that this expansion of Valu’s physical presence accompanies the continued growth of its partner network, which includes a diverse portfolio of local and international merchants and brands across retail, electronics, education, services, e-commerce, and lifestyle.
Industry sources added that this latest branch is the latest step in Valu Jordan’s expansion since launching operations in the Kingdom in May 2026, following final approval from the Central Bank of Jordan and the completion of all regulatory and operational requirements under its specialized finance license. Since then, the company has built a growing network of partnerships with leading businesses, brands, and digital platforms across multiple sectors, expanding access to flexible payment solutions that meet the evolving needs of consumers and merchants alike.
Commenting on the opening,ย Mohammad Al-Yousef, Chief Executive Officer of Valu Jordan, said, โThe opening of our branch in Jordan marks another milestone in our journey to build a financial ecosystem that is more closely connected to people’s everyday lives and evolving needs. For us, growth is not defined by the number of locations alone, but by our ability to meet customers where they are and provide an experience that combines the convenience of technology with the value of personal interaction. As we continue to expand our network of partnerships and broaden access to our services, we remain focused on shaping a more flexible financial model that supports everyday life while addressing future needs, in line with our vision for sustainable growth in the Jordanian market.โ
The new branch is the latest step in Valu Jordan’s expansion since launching operations in the Kingdom in May 2026, following final approval from the Central Bank of Jordan and the completion of all regulatory and operational requirements under its specialized finance license. Since then, the company has built a growing network of partnerships with leading businesses, brands, and digital platforms across multiple sectors, expanding access to flexible payment solutions that meet the evolving needs of consumers and merchants alike.
Valu Jordan provides digital financial solutions that enable customers to access flexible payment options through a seamless digital experience. Its services are powered by a data-driven credit assessment model designed to promote responsible, secure, and regulated use of financial solutions.
