In cooperation with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), BIG by Orange organised a series of roundtable discussions as part of the Private Sector Access to Support Startups (PASS) programme. The programme is implemented as part of the Entrepreneurship for Sustainable Economic Development and Employment (E4DE) project in collaboration with the Ministry of Digital Economy and Entrepreneurship (MoDEE) and is co-funded by the Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union in Jordan.
Three sessions were held under the title “Private Sector Roundtable – PASS Project”, in Amman, Irbid, and Aqaba governorates, to address key topics focus on strengthening collaboration between startups, and the private sector, identifying potential areas of partnership, and exploring practical ways to support entrepreneurs’ access to markets and business opportunities.
The programme also aims to better understand how companies currently engage with entrepreneurs, learn from previous experiences, assess levels of private-sector participation, and identify the main needs and challenges related to collaboration with startups.
The roundtables brought together representatives from GIZ and a wide range of private-sector industries, including information and communications technology (ICT), education, tourism, transport and logistics, banking and finance, industry and manufacturing, energy, and healthcare. The discussions provided an opportunity to exchange insights, identify collaboration opportunities with startups, and explore practical mechanisms for strengthening engagement between entrepreneurs and the private sector.
Orange Jordan affirmed its unwavering commitment to creating a positive impact on society by fostering entrepreneurs and unlocking new opportunities for expansion and sustainable growth. Furthermore, over the past eleven years, the “BIG by Orange” programme has helped reinforce the entrepreneurial scene in Jordan by providing comprehensive support to entrepreneurs, including, among other areas, training, networking, and showcasing methodologies that attract investment.
The company also noted that the “PASS” programme aligns with its approach to transforming ambitious ideas into tangible realities in ways that serve the national economy and the Kingdom’s digital innovation. Extending until October 2026, the programme targets 130 startups to improve the efficiency of their production processes and increase participants’ market shares through a set of specialised workshops and extensive guidance sessions led by leading experts in the business world.
