July 12, 2024

Microsoft Inspire 2021 reveals generational opportunity for partners

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The partner ecosystem celebrates and reflects on an exceptional year of accelerated innovation, unparalleled disruption, and digital transformation.

18 July, 2021; Dubai, United Arab Emirates – Microsoft Inspire 2021, the company’s premier partner conference, presented a virtual keynote focusing on the added strength and innovation of the partners ecosystem and its commitment to equipping them with the most powerful technologies, tools, and solutions.

The keynote was led by Microsoft CEO, Satya Nadella, and President, Brad Smith, also featuring Judson Althoff, EVP of Worldwide Commercial Business, Charlotte Yarkoni, COO Cloud + AI, Nick Parker, CVP Global Partner Solutions, and Rodney Clark, CVP Global Channel Sales over a two-day period (July 14-15). Additionally, the Microsoft Global Partner Solutions Leadership Team hosted a talk-show format session called Into Focus, which included a top-tier line-up of executive interviews, 1-on-1 conversations, partner discussions and more.

“We’ve been able to leverage the Microsoft cloud for our partners with their experiences, growth and profitability in mind,” said Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE. “These new products and program updates accompany the advancement of today’s workforce, further strengthening on the foundation of trust and security. It is always an exciting and encouraging moment to introduce new opportunities through our digital innovations and tools.”

Microsoft’s robust support has provided organizations a more transformative, agile, and resilient ecosystem from the use of thriving platforms and technology. Inspire highlighted a list of upcoming benefits for partners, such as Deschutes taking the operating system to the Microsoft Cloud. This will allow users to stream their applications, tools, data and settings from the cloud to any device. In addition, all Microsoft Teams customers will receive access to Dynamics 365 data in Teams at no extra cost. This implementation will break down barriers to productivity for customers and the silos between collaboration and business processes. The cooperation carries on to Microsoft Viva, an integrated employee experience combining communications, learning, wellbeing, and knowledge within the flow of work.

Continuing the offerings, Microsoft has chosen to reduce fees for transactable offers to three percent, which is less than the market standard of 20 percent, for every transactable application published in the commercial marketplace. Microsoft 365 Lighthouse and Project Orland will also drive growth and profitability through managed delivered security services, as well as identifying new avenues of growth. This is added upon by the new Microsoft Cloud for Sustainability and updates on sustainability commitments, which helps customers and organizations reduce their emissions and achieve the carbon negative, zero waste, and water positive vision by 2030.

Disclaimer: – Copyright @2021 for the article, image by International Business Magazine

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