March 12, 2025

LEAP 2022: Unifonic unveils Rebrand displaying its evolution

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Unifonic, a customer engagement platform recently unveils its latest brand at LEAP-a global technology event recently held in Riyadh, from February 1-3.

As Unifonic, endures developing its customer engagement platform (CEP) with innovative merchandise meeting the emerging demands, its brand has evolved to showcase its vision to create real moments of connection between people and companies

Seen as another milestone in the progression of Unifonic, the firm has gone through an exciting growth phase in the backdrop of the firm’s recent $125Mn Series B funding round, which was led by SoftBank Vision Fund 2 and Sanabil Investments.

According to Unifonic’s announcement, its sophisticated, modern brand features reinforce the firm’s reputation as a leader within the B2B Communications Platform as a Service (CPaaS) sphere. Embarking on its next stage of development, Unifonic will continue to invest in the Kingdom and strengthen its relationship with existing clients as it explores further expansion in the MENA region and beyond.

At the LEAP 2022, Unifonic showcased the latest additions comprising: –

Flow Studio: A visual design tool that helps decision-makers without coding skills to automate and orchestrate workflows across chatbots, IVR, NPS process, notifications, marketing campaigns, and more.

Notice: A turn-key notification solution that helps enterprises reach their customers over the channel of their choice to deliver critical notifications while saving significant costs.

Number masking: Most useful in last-mile delivery or field service communications, which enables businesses to connect employees to customers while keeping their real phone numbers hidden. This helps to foster a relationship of trust by safeguarding customers’ privacy.

Unifonic CEO and Co-Founder Ahmed Hamdan stated: “Unifonic is a much different company than we were five years ago. We have been evolving rather quickly by building new solutions for our customers, entering new markets, and growing our team, and felt it was time to update our brand to better fit our vision and personality. This new brand brings people to the center of that vision, which is to create better moments between people and companies.”

Hamdan further added: “It’s fantastic to see global technology events like LEAP taking place in Saudi Arabia, where the pace of digital transformation has been rapid over the past five years. We’re extremely proud to be involved as a homegrown Saudi company, sharing knowledge and best practices alongside many major global technology players. As such, this landmark exhibition was the perfect opportunity to share our dynamic new brand for the first time.”

From SMS for online banking to WhatsApp vaccination requests, Unifonic empowers organizations to transform customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.

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