BlackBerry Limited recently announced entering into a partnership with Midis Group to expand its go-to-market sales motion across Eastern Europe, the Middle East, and Africa (MEA).
Midis Group, a leading technology firm, with a claimed network of over 170 affiliates and partners across these markets, will be focusing on powering expansion for BlackBerry’s Cybersecurity business unit.
Midis Group also stated that they will leverage its on-the-ground expertise, market knowledge, and regional infrastructure for establishing BlackBerry-branded local offices focused on displaying BlackBerry’s comprehensive portfolio of unified endpoint management solutions and next-generation, AI-based Cylance cybersecurity merchandise.
John Chen, Executive Chairman, and CEO of BlackBerry stated: “BlackBerry has always stood for security, trust, and innovation. As a leading provider of cybersecurity products and solutions to governments, large enterprises, and small and medium businesses around the world, we are pleased to partner with Midis Group to further expand our business across Eastern Europe, the Middle East, and Africa. In the face of increasingly frequent cyberattack attempts and intensifying regulatory scrutiny, BlackBerry is committed to helping organizations build up their cybersecurity capabilities and prepare for, prevent, detect, and respond to cyber threats.”
Nabil Bustros, Chairman and CEO of the Midis Group commented on the partnership with Blackberry stating: “Working together with BlackBerry, Midis Group will offer a wide and deep portfolio of endpoint management and cybersecurity solutions to help our clients keep their employees connected and secure, while also ensuring the highest level of threat prevention and protection across their IT infrastructure.”
Rob Eckelmann, Midis Advisory Board Chair, stated: “We are proud once again to represent a leading global technology firm, support the business goals of our customers, and deliver both world-class solutions and proven results.”
Industry sources stated that Midis Group claims to have more than 5,000 employees who have partnered with the largest firms in the world, the firm excels at offering a deep workbench of expertise, local infrastructure, and successful execution. Midis Group’s experience in delivering advanced IT products and solutions to their customers has benefited their clients for over 50 years.