May 20, 2024

Seamless ME 2022: Amazon Payment Services ventures into FinTech Innovation, futuristic payment

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Amazon Payment Services, a regional leader in digital payments operating across the Middle East and North Africa (MENA), participated in Seamless Middle East (ME) 2022.

Industry sources added that Amazon Payment Services leaders addressed an audience of fintech and online retail innovators, startups, and business leaders to discuss innovation and shed light on how customers will dictate the future of payments. Amazon Payment Services’ participation at Seamless falls in line with its commitment to engage with and foster fintech, online retail, and wider business communities across MENA.

Amazon Payment Services supports merchants beyond payments via its extended services portfolio, advanced technologies, and value-added services, as well as a strong and growing network of partners throughout the region.

A core Amazon Payment Services solution featured at Seamless Middle East 2022 was Installments, a highly targeted and tailored offering proven to increase sales by 10-15% across average basket sizes. Also showcased at the event was PrivateLink, a multi-pronged solution designed to increase security, improve the payment experience and success rate, as well as reduce data egress costs for merchants.

Peter George, Managing Director of Amazon Payment Services

Peter George, Managing Director of Amazon Payment Services during his presentation titled “The Customer Will Dictate the Future of Payments” emphasized an alternative lens through which the industry can view the future of payments, placing the shopper, rather than the retailer or technology provider, at the center of innovation.

Peter stated: “With a customer-obsessed philosophy sitting at the core of Amazon Payment Services, our endeavor has been to relentlessly craft a more convenient, seamless, and secure payment experience that addresses the needs of the customer. By innovating on behalf of our merchants, and facilitating local and global payment methods, we enable them to focus on and grow their core business, while expanding to new countries with more ease. We are excited to be at the forefront of a wave of innovation in the region’s payment sector, led by customers, governments, and fintech startups. Leveraging our Amazon Fintech Lab located in DIFC, we aim to drive the discussion further while continuing to foster innovation around digital payments.”

He further explained the booming FinTech arena stating: “Over the next five years, we expect to see payment methods including digital wallets, Buy Now Pay Later solutions, Installments, digital currencies, and open banking continue to gain adoption not only in the UAE but across the region.”

Omar Halabieh, Head of Technology of Amazon Payment Services

Omar Halabieh, Head of Technology of Amazon Payment Services, also participated in a keynote panel at Seamless Middle East 2022 which discussed “Empowering Global Commerce with a Smart Ecosystem and Sustainable Infrastructure.” As part of the panel, Omar highlighted how companies can build their global digital commerce strategy while providing a superior localized customer experience through the use of technology.

During the session, Omar added: “When customers engage with a global brand, they expect a consistent yet localized experience across countries, regardless of where they are based. At Amazon Payment Services, we offer a suite of payments services that enable businesses to scale to new geographies, both quickly and effectively, while providing their customers with access to localized, simple, affordable, and trusted payment experiences.”

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