Abu Dhabi Islamic Bank (ADIB), a leading financial institution, announced today that it has signed an exclusive agreement with the global leader in digital payments, Visa. This agreement aims to further grow digital payments in the UAE, offering innovative and customer-centric solutions to ADIB cardholders.
Industry sources added that with this partnership agreement, ADIB will commence aligning all of its covered card and debit card portfolios to the Visa network, where Visa has secured exclusivity over ADIBโs entire card portfolio like Visa Infinite Privilege, Visa Infinite, and Visa Signature.
Industry sources also explained that for nearly 20 years, ADIB and Visa have worked together offering covered and debit cards to clients and businesses of all sizes. ADIB was the initial bank to introduce the UAEโs first biometric authentication solution for e-commerce transactions with Visa.
ADIB and VISA sources revealed that this agreement focuses primarily on the growth of digital payments in the UAE offering innovative experiences and products that deliver value to the bankโs diverse customer segments.
Speaking on the partnership, Mohamed Abdel Bary, ADIB Group CFO stated: โWe are excited to build on our partnership with Visa as we continue to deliver seamless services and superior user experience to our customers. Deepening our partnership with Visa will speed the delivery of solutions for our individual and business banking customers and will enable us to create payment offerings that are unmatched in value and scale, enhancing our customersโ lives. Enhancing our digital capabilities and secure payment is an increasing area of focus for us as we are constantly working towards developing advanced solutions that enable our customers to make payments digitally, in a safe and secure manner.โ
Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC region, Visa, stated: โADIB has been a longstanding partner for Visa and we are delighted to sign this exclusive partnership agreement. Over the years, we have worked together with ADIB to develop exclusive products and programs that deliver seamless, secure, and rewarding payment experiences to ADIB cardholders. As we renew our partnership, we remain committed to growing digital payments, bringing more innovative products to market, and delivering customer-centric solutions to benefit cardholders.โ
The renewed partnership will see both entities continuing to work together to drive the growth of digital payments through data-led solutions, deliver differentiated products in the market using innovative platforms, deepen customer engagement with experiential offerings through Visaโs sponsorship assets, and drive operational efficiencies and cost reduction through Visaโs risk and data solutions.
