The Luxury British sports car brand Aston Martin’s Exclusive Importer in Egypt, Ezz Elarab Automotive Group, has planned a special drive event for owners of Aston Martin cars. The event included a visit to the city of Ain Sokhna and brought together — for the first time — luxury brand owners and cars enthusiasts in Egypt.
The driving test event fits into the Ezz Elarab Automotive Group’s overall strategy, which places a strong emphasis on enhancing the luxury brand Aston Martin’s presence in the Egyptian auto industry, reiterating the successes of its high-performance sports cars, and solidifying the company’s relationship with its customers by offering distinctive and cutting-edge services that satisfy all of their needs and aspirations.
Chairman of the Ezz Elarab Group Eng. Hisham Ezz Elarab expressed his pleasure with arranging this event for the first time in Egypt. He stated: “We take great pride in our close relationship with Aston Martin, the top British manufacturer of premium, ultra-powerful, and high-performance cars. We constantly work to support our customers and fulfill all of their needs and goals by offering the highest level of service.”
Ezz Elarab Group, which Aston Martin cars have been a part of since their launch in Egypt, has set records for sales in a number of different categories and has become a significant player in the Egyptian sports car market.
Ezz Elarab continued: “This unique event brings together lovers of the luxury brand in Egypt for the first time under the supervision of a specialized team from Aston Martin Egypt to get a new experience of its kind and enjoy driving on a paved road for this type of luxury car” — adding that the event is part of the group’s strategy to always put the customer first. Therefore, Aston Martin is eager to share the happiest moment with their clients and supporters, given the company’s global celebrations marking its 110 anniversary.
Eng. Muhammad Aboul Nour, General Manager of Aston Martin Egypt, stated that holding this event in Egypt sheds light on the brand’s long and rich history, present status, and future goals. It also underscores Aston Martin Egypt’s desire to offer its consumers a distinctive experience that is in line with the company’s international standards. Moreover, the group has many plans to provide more to the car luxury brand’s Egyptian followers.
Eng. Aboul Nour further emphasized that the company’s strategy places customers’ interests and preferences at the top of the priorities. Thus, the group plans to launch several events aimed at forging connections for ongoing communication with Aston Martin customers, and working to win new customers by highlighting the distinctive features and capabilities of this luxury brand, using the latest means and various methods that enable them to approach and constantly see the distinguished advantages and services that the group offers.
It should be noted that Aston Martin Egypt opened the newest showroom of the luxurious English brand by the end of 2022 in Park St. Business Complex in Sheikh Zayed City. This upscale business complex is home to some of the best restaurants, as well as, several high-end shops and outlets. The goal was to establish a showroom accessible to both target customers and Aston Martin owners.
Additionally, the new showroom is the first Aston Martin showroom in the region to be influenced by Formula One (F1), as it was created to include F1 elements using the most up-to-date international designs, and methods to display the numerous wonderful models that are consistent with the identity, and heritage of the most well-known brand in the world.
The luxury Aston Martin brand’s newest releases, which include the DBX, DBS, DB11, and Vantage, as well as pre-owned vehicles that have been vetted by Aston Martin are all part of its Timeless program, and are placed at the showroom laid out on 254 square meters of interior space, and 167 square meters of exterior space.
Ezz Elarab Group recently won the “2021 Wings Award Winner” identified as the best-performing dealer in the region for the luxury brand “Aston Martin” in the Middle East and North Africa, for the year 2021, as a result of the group’s great successes and innovative services for luxury brand lovers in Egypt. Aston Martin Egypt was ranked first in 13 countries in the Middle East and North Africa region based on multiple business criteria, including the sale of new and used cars, after-sales services, and the provision of necessary spare parts, as well as a survey of services provided by brand fans.
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