June 22, 2024

Madinet Nasr for Housing & Development revamps to Madinet Masr

Facebook
Twitter
LinkedIn
Madinet Masr President and CEO Abdallah Sallam
Madinet Masr President and CEO Abdallah Sallam

Madinet Nasr for Housing & Development, one of Egypt’s leading urban community developers, announced recently that it successfully rebranded to Madinet Masr, in line with the Company’s redefined growth-driven strategy to expand nationally and regionally and build upon its rich heritage through the launch of new projects and collaborations with partners.

The decision to rebrand to Madinet Masr reflects the Company’s vision to take its success to a much larger scale. As the Company, broadens its horizons, it will continue to meet growing demand and cater to a diverse range of future homebuyers in different neighbourhood’s. The new name represents the heritage, excellence and stability that have defined the Company’s past and will shape the next era of its growth.  

Commenting on the rebranding, Madinet Masr President and CEO Abdallah Sallam said: “We are delighted to unveil our new branding, which aligns with our commitment to continue delivering exceptional urban communities and our dream to be a source of national pride. Our new slogan ‘Proudly Building for Egypt’ reflects Madinet Masr’s growth from developing one district in 1959 to building all-inclusive communities on a national scale. The next phase of growth will see us expand geographically, diversify our portfolio and strengthen our value proposition. We are truly excited about the future and the opportunities that lie ahead to grow Madinet Masr and its contribution to our nation,” Sallam concluded.

Madinet Masr’s new brand values embody its dedication to excellence, growth, innovation while putting communities first. As a cornerstone for the Company, they provide a clear path forward and are as follows: Taking pride in our heritage – Leveraging heritage to grow and expand operations with determination. Committing to growth – Consistently striving for excellence, learning and setting ambitious goals that foster growth.

Holding ourselves to the highest standards – Delivering projects that showcase our capabilities, expertise and solidify our position in the real estate market. Innovatively building for Egypt – Contributing to a more prosperous future and elevating the standard of living in Egypt. Putting our communities first – Building vibrant developments that bring people together and priotrize community.

These brand values lay a solid foundation and serve as a guide for Madinet Masr’s future growth plans. As Madinet Masr grows its footprint and diversifies its operations, it will remain committed to setting the benchmark for excellence in real estate.

Source

Also read:

Madinet Nasr for Housing & Development (MNHD) builds on its promise to develop meaningful living for every generation to come

Share.

RELATED POSTS

The MoU was signed by Professor Zeger Degraeve, Dean of MBSC, and Majed AlMuhanna, Chief Human Capital Officer of SNBC.
MBSC signs MoU with SNB capital
Lisa Atherton, President and CEO, Bell.
Bell appoints Lisa Atherton as President and CEO
ADX announced today that it has signed an agreement with AIX for the inclusion of AIX as the fourth member of the Tabadul Digital Exchange
ADX inks agreement with AIX
  • Tamkeen Insurance banner
  • International Assurance

LATEST POSTS

Sprhava 887x444
Schneider Electric And Aveva Forges Partnership With IN-CORE Systèmes To Boost EV Battery Production Process
Aditum and Standard Chartered partner on first-of-its-kind fund structure wherein Ten funds approved; four already funded
Azizi Developments And Xylem Partnership For Riviera, Vista And Beach Oasis with the most technologically advanced, high-quality transfer-, booster-, and chilled-water pumps and sump pumps