April 23, 2024

MoEngage and Kaleyra enter into a strategic partnership

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MoEngage and Kaleyra announce a strategic partnership
MoEngage and Kaleyra announce a strategic partnership

MoEngage, an industry-leading insight-led customer Engagement Platform today announced the expansion of its strategic partnership with Kaleyra to drive highly personalized omnichannel experiences and global customer engagement through channels like WhatsApp and SMS. Kaleyra is part of the MoEngage Catalyst Partner program that aims at helping brands scale with speed.

This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalized engagement, ultimately boosting loyalty and driving revenue.

This partnership will also enable brands to utilize Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-led engagement platform. The technology platform will make it easier to launch highly personalized WhatsApp campaigns at scale, a challenge many consumer brands face. Precise segmentation and engagement enhance customer satisfaction, thus improving conversion rates across all channels, including in-person.

Moreover, brands can analyze the performance of their campaigns, extract valuable insights, and refine their strategies for optimal outcomes. By harnessing AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant fashion and optimize based on actionable insights to drive business growth.

MoEngage and Kaleyra
MoEngage and Kaleyra

“We’re thrilled about this integration that unlocks new opportunities for enterprises to connect with their customers via WhatsApp”, said Sandesh Sarang, MD – APAC & MEA, Kaleyra. “We strongly believe in the power of our combined teams to provide value to enterprises globally.”

“Kaleyra’s supreme capabilities as a trusted CPaaS, combined with MoEngage’s AI-powered, insights-led engagement platform, will empower enterprises across industries and geographies to bridge the gap between themselves and their customers. A potent mix of communication channels, actionable insights, and optimization capabilities, not only opens up new avenues in terms of business growth but also creates a host of brand loyalists, impressed by the level of personalized engagement across channels” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.

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