Publicis Groupe Middle East, a regional leader in marketing, communications, and digital business transformation has entered into aย Memorandum of Understanding (MOU) with the Saudi Company for Artificial Intelligence (SCAI), a wholly owned entity of the Public Investment Fund (PIF), focused at boosting and accelerating transformative solutions across the Kingdom and wider region.
To mark this partnership, a signing ceremony took place at LEAP 2024 in the presence of Nigel Vaz, CEO of Publicis Sapient and member of the Directoire+ (Executive Committee) of Publicis Groupe, Bassel Kakish, CEO of Publicis Groupe Middle East, and Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI.
Industry sources added that this partnership between Publicis Groupe Middle East and SCAI displays a crucial step towards driving digital transformation and unlocking new prospects that deliver impactful solutions at scale.ย
Commenting on the partnership,ย Nigel Vazย stated, โWe are very excited to announce Publicis Groupeโs collaboration with the Saudi Company for Artificial Intelligence (SCAI). Artificial intelligence is poised to reshape how we work, how we live, and how we create value. The Kingdom has been on an incredible journey to transform every facet of its society by putting technology at the service of its citizens and businesses. Our partnership with SCAI is the next step at ensuring that transformation has AI at its core, creating new opportunities in KSA and the region.โย
Bassel Kakishย also stated, โBy combining SCAI’s expertise in AI with Publicis Groupe Middle East’s capabilities backed by data and technology, we are poised to unlock exciting new opportunities and realize the full potential of AI in transforming the Kingdom. This partnership represents a significant step towards driving meaningful impact and delivering value to our clients and communities.โ
Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI stated “We are thrilled to join forces with Publicis Groupe Middle East to harness the power of AI and drive innovation by combining our expertise. This collaboration represents a key milestone in our unwavering commitment to shaping the future of AI applications in Saudi Arabia.”
Through this strategic partnership, the two entities focus on leveraging their combined expertise to powering significant AI-powered advancements across various domains including digital business transformation with Publicis Sapient; and adtech, lifestyle & loyalty with Epsilonโs real identity capabilities.
