December 22, 2024

Trend Micro And Intel Forges Partnership To Offer AI-Powered Security For MMEA

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Trend Micro and Intel partner to deliver groundbreaking AI-powered security solutions for the MMEA market. The company launches the World’s First Security Solutions for Consumer AI PCs
Representational Image Displaying Latest Artificial Intelligence powered Processors concept. Image Courtesy: - Image By user20014964 from Freepik

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, recently announced a strategic partnership with Intel to bring cutting-edge, AI-powered security solutions to clients across the region, boosting them to safely navigate the ever-evolving digital landscape.

Trend Micro and Intel partner to deliver groundbreaking AI-powered security for the MMEA market. The company launches the World’s First Security Solutions for Consumer AI PCs.
Trend Micro and Intel partner to deliver groundbreaking AI-powered security Solutions for the MMEA market. The company launches the World’s First Security Solutions for Consumer AI PCs.

According to Industry sources, through this partnership, Trend Micro will integrate Intel’s next-generation powered Lunar Lake processors, into its advanced consumer security offerings. This integration will boost all its clients to experience unparalleled privacy and performance while safeguarding themselves against emerging AI-driven threats.

Dr. Moataz Bin Ali, Regional Vice President and Managing Director, MMEA, Trend Micro. Image Courtesy: - Trend Micro
Dr. Moataz Bin Ali, Regional Vice President and Managing Director, MMEA, Trend Micro. Image Courtesy: – Trend Micro

Dr. Moataz Bin Ali, Regional Vice President and Managing Director, of MMEA, Trend Micro stated “As the adoption of AI-powered devices and applications continues to surge in the MMEA markets, with the total expected gains of AI in the region reaching US$320 billion by 2030, it is crucial that we provide consumers with the most robust security solutions to protect their digital journeys. The value of this AI-driven era will ultimately depend on how secure it is, from the enterprise level to the individual consumer. Our partnership with Intel allows us to leverage their state-of-the-art hardware capabilities to deliver groundbreaking security features tailored for the unique needs of our regional customers.”

Carla Rodriguez, Vice President and General Manager of Client Software Ecosystem Enabling at Intel
Carla Rodriguez, Vice President and General Manager of Client Software Ecosystem Enabling at Intel

Carla Rodriguez, Vice President and General Manager of Client Software Ecosystem Enabling at Intel stated “We are pleased to collaborate with Trend Micro on AI solutions leveraging our next generation Intel Core Ultra processors (code name Lunar Lake). Specifically, Trend Micro will be the first to utilize Lunar Lake’s 48 NPU Tops on their email defense feature to run scans locally, increasing user privacy and security while lowering latency. Intel enables a broad and open ecosystem and brings unmatched scale and channels for AI ISVs like Trend Micro. We look forward to driving their solutions to those seeking to adopt AI-capable PCs rooted in security.”

According to Industry sources, by leveraging Intel’s Lunar Lake processors featuring advanced neural processing units (NPUs),Trend Micro’s AI application protection capability is designed to safeguard consumers from emerging threats targeting AI-powered software, such as model tampering and knowledge base poisoning. Additionally, Trend Micro’s NPU-powered email security solution boosts local processing of email scans, delivering a quick self-healed, and more privacy-centric user experience. Through these innovative security features, Trend Micro is ensuring consumers can embrace the benefits of AI technology while maintaining the highest levels of data protection.

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