Emirates Steel Arkan, the UAE’s largest publicly listed steel and building materials firm, has rebranded as EMSTEEL (ADX: EMSTEEL) as part of its expansion strategy to trigger its operational transformation and extend its global presence.
According to Industry sources, the latest brand identity and operating model were officially launched at an event in Abu Dhabi attended by high-ranking dignitaries and over 400 clients, partners, and the firm’s core team members.
The latest brand identity displays the successful merger of Emirates Steel and Arkan Building Materials, accomplished in the fourth quarter of 2021. This merger has established the UAE’s largest steel and building materials company, worth AED 13 billion, with a robust strategic foundation and huge growth potential in both the UAE and international markets.
Under the EMSTEEL brand, the firm will initially operate through two distinct divisions: Emirates Steel and Emirates Cement. The Emirates Cement portfolio comprises of Al Ain Cement Factory, Emirates Blocks Factories, ANABEEB, and Arkan Bags. These two divisions display the core of EMSTEEL’s operations, with each focused on delivering high-quality products to meet the growing demands of the UAE and global construction and manufacturing industries. The structure of the EMSTEEL group is powered to enable the seamless addition of new divisions, supporting growth into new markets and product lines.
Industry sources further added that with the shares of 11% in Abu Dhabi’s manufacturing activity output and 60% in the UAE’s steel market, EMSTEEL will play a pivotal role in delivering the UAE industrial strategy “Operation 300bn”, while also displaying out an unwavering commitment to advancing digital transformation in the industrial sector and winning five prestigious “UAE Industry 4.0 Digital Leader” titles from the Ministry of Industry and Advanced Technology (MoIAT).
Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL, stated: “Today’s unveiling of our new brand identity marks a milestone in our evolution, as the Group forges ahead to support its customers and add value to its shareholders with a unified vision. Our EMSTEEL brand carries us forward into a future full of opportunities for expansion, business growth, and digital transformation. It represents our commitment to creating products, services, and solutions to build a better world, in addition to driving global sustainability efforts in our sector through promoting a low-carbon supply chain in collaboration with our partners.”
He added: “The company is committed to reducing carbon emissions in alignment with the UAE’s Net Zero by 2050 Strategic Initiative, where the use of clean energy in our operations is at 80%. EMSTEEL is a global leader in low-carbon steel production and the first steelmaker in the world to capture its CO2 emissions, enabling us to operate with 45% less carbon than our peers.”
Industry sources further confirmed that Innovation and sustainability are at the heart of EMSTEEL’s operational strategy. The Group is investing in cutting-edge technologies and practices, in addition to continuing to utilize clean energy in its operations, to bring advanced solutions to the market that prioritize safety, quality, and efficiency while making low-carbon products the cornerstone of the business.
Industry sources also highlighted that Headquartered in Abu Dhabi, EMSTEEL builds on a heritage spanning over a quarter of a century. Currently, the Group operates 16 state-of-the-art plants with a total annual production capacity of 3.5 million tonnes of steel and 4.6 million tonnes of cement. The Group exports to over 70 markets worldwide, which account for 30% of its sales.
