Dyson is reinforcing its commitment to the Kingdom of Saudi Arabia with the opening of a new Dyson Demo Store in Jeddah, further solidifying the importance of the Saudi market with its growing presence in the region. Opened at Red Sea Mall in Jeddah, the new store will offer immersive experiences that bring Dyson’s pioneering technology to life.
The new Dyson Demo Store will showcase the brand’s full product portfolio, including hair care, floor care, environmental care, and audio innovations. Customers will have the opportunity to receive personalized technology demonstrations and expert advice from brand specialists, ensuring an interactive and educational shopping experience.
The Red Sea Mall store in Jeddah opened February 27, spanning 120 sqm and strategically located at the mall’s main entrance, opposite Bateel Café. The store features two private styling stations and for the first time in the Kingdom a wash basin. The styling stations are suitable for veiled customers, allowing visitors to trial Dyson’s advanced hair care technology and book styling sessions upon request. Stylists will demonstrate the latest products, including the Dyson Airwrap i.d. multi-styler, the Supersonic Nural hair dryer, the Dyson Airstrait and Dyson Corrale cord-free straightener, offering personalized sessions tailored to each visitor’s needs to help them choose which device to take home.
Additional to the styling stations, the store offers customers access to Dyson’s full range of its newest innovations such as the 360 Vis Nav robot vacuum, the Big+Quiet Purifier, and the sleek OnTrac headphones, which offer 55-hour run time.
The new store opening represents another significant milestone in Dyson’s expansion in the Kingdom, following the successful launch of the flagship store in Nakheel Mall, Riyadh last year. Dyson remains dedicated to providing consumers with direct access to its cutting-edge technology, creating dedicated spaces for immersive, hands-on experiences. The brand continues to focus on enhancing the in-store experience, allowing customers in Saudi Arabia to explore, test, and discover its revolutionary technology up close.
Key Products
- Dyson Supersonic™ hair dryer: The fastest hair dryer, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm – up to 6 times faster than other hair dryer motors. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat to help protect your hair’s shine. The tool now comes with a range of attachments for different hair types, including the Flyaway attachment.
- Dyson Airwrap multi-styler: Dyson’s best performing and most efficient Airwrap yet, reengineered for faster, easier styling. One machine. 13 attachments. Multiple styles. Multiple hair types. Curl, shape, smooth and hide flyaways. With no extreme heat.
- Dyson Airstrait™ straightener: A new way to straighten, from wet to dry with air and no hot plates. No heat damage. High-pressure airflow projected downwards at a 45° angle creates the tension needed to align hair for a smooth end style. Straightens from wet to dry, simplifying your routine. Engineered to create a natural straight finish.
- Dyson Corrale™ straightener: The only straightener to use flexing plates that shape to gather hair, this control enables styling with less heat and damage. It incorporates an intelligent sensor to regulate and adjust the temperature of its plates 100 times per second.
- Dyson Supersonic r™ Professional hair dryer: Dyson’s lightest, smallest, and most precise styling tool enabled by a new, energy-dense heater technology, as well as Dyson’s highspeed electric motor and intelligent Radio Frequency Identification (RFID) on its attachments to automatically adjust performance.
- Dyson OnTrac™ headphones: The most advanced noise-cancelling headphones powered by Dyson’s custom Active Noise Cancellation algorithm, delivering best-in-class noise reduction of up to 40dB. Featuring 40mm neodymium drivers and an enhanced frequency range of 6Hz to 21kHz, these headphones offer a fully immersive listening experience.
- Dyson Gen5detectTM cordless vacuum: The most powerful HEPA cordless vacuum that is powered by the new Dyson Gen5 Hyperdymium motor to deliver up to 280AW of suction power. It features our Fluffy OpticTM cleaner head that reveals twice the amount of invisible dust and traps 99.99% of particles down to 0.1 microns, the size of viruses.
- Dyson WashG1™ wet floor cleaner: Dyson’s first dedicated wet cleaner, designed for hard floors, launched in 2024. It uses dual rotating microfiber rollers and a continuous clean water system to remove wet and dry debris, ensuring efficient and hygienic cleaning.
