Calleo, a Market Intelligence and full-service Marketing Agency, that is retained to provide marketing support to Stanchion, announced that it has been engaged by Stanchion to be involved in creating a new modern identity, brand, and website.
Industry sources added that Stanchion, founded in Cape Town 23 years ago, has developed into a global business with offices on five continents. Stanchion sought a new brand identity and logo to reflect not only its shift in focus to be a product-led company that is pioneering payment fabric technology, but also to build on its trusted role of powering payments change, bridging the gap between traditional finance infrastructure and modern fintech for clients and also to reflect the dynamic change in the payment’s world in recent years.
Andrew Dean, Managing Director at Calleo stated “Calleo provides a range of marketing support and market intelligence services to Stanchion. “It is not every day that the team gets to work end to end on a full project of this scale, which transforms the identity, logo, and website. It has been a highly exciting project for our team to be involved in.”
Stanchion CEO, Steven Kirrage stated “While our previous branding paid tribute to chip-based payment cards, our new logo reflects our modern PayTech role as an enabler of digital innovation and customer experiences, adding value to financial institutions that operate within the confines of legacy systems. Our leading-edge products extend the life of existing investments such as Card Issuing platforms, Card Management Systems (CMS), and Processing/Switching platforms.”
Industry sources further added that the bold fresh latest logo in blue, orange, and white encapsulates the rapid evolution in the payment world, including payment methods and the way customers interact with their cards and wallets.
Mr. Kirrage stated further “The Stanchion team believes this modern look better reflects today’s world and our place in it. The subtle placement of nodes within the logo links to our commitment to delivering agile innovation to our clients and underscoring the ongoing and efficient management of our products and services.”
Stanchion prides itself on delivering excellent service to its clients, underscored by decades of skill, experience, and knowledge in the PayTech space as it has grown and evolved, guiding customers through digital transformation. A deep blue – to represent Stanchion’s rich depth of expertise, wisdom, and stability – has been added to the company’s traditional vibrant orange and white, which depict the energy, optimism, precision, and clarity long associated with the brand.
