Ford Middle East and North Africa has announced pivotal executive appointments to accelerate its growth strategy across Saudi Arabia, the Levant, and North Africa. These moves underscore Fordโs commitment to the Kingdom as its primary strategic hub and follow three consecutive years of double-digit regional growth.
Key Leadership
Amith Shetty | Managing Director (Saudi Arabia, Levant & North Africa)
- Roles: Overseeing sales, market share expansion, and the commercial vehicle ecosystem for Ford and Lincoln.
- Key Initiative: Leading the establishment of Fordโs new Regional Headquarters in Saudi Arabia.
- Experience: A 15-year industry veteran with deep expertise across finance, strategy, and sales in North America and MENA.
Hamzeh Al Shalan | Regional Aftersales Director (Saudi Arabia & North Africa)
- Roles: Driving the strategic direction for service, parts, and customer experience operations.
- Focus: Enhancing the aftersales network to ensure premium support throughout the vehicle lifecycle.
- Experience: Over a decade of specialized experience shaping Fordโs aftersales presence within the Kingdom.
Strategic Objectives
- Kingdom-Centric Growth: Leveraging Saudi Arabia as the central engine for wider regional expansion and operational excellence.
- Infrastructure Expansion: Scaling the Riyadh corporate office to support long-term localized operations.
- Customer-First Ecosystem: Integrating advanced digital solutions, such as the recently launched Ford App, to redefine the ownership experience.
- Operational Momentum: Sustaining high-performance growth through a diversified product lineup and strengthened distributor partnerships.
Ravi Ravichandran, President, Ford Middle East and North Africa, said: โSaudi Arabia, the Levant and North Africa are central to Fordโs long-term growth in the region. Saudi Arabia is our largest market and strategic hub for expanding across the wider region. Weโve delivered three consecutive years of double-digit growth, and weโre focused on building on that momentum with the right products, strong after-sales support and the right leadership. Earlier this year, we launched the all-new Ford app in the Kingdom to deliver a more connected, convenient ownership experience, and are now expanding our Riyadh office to support our long-term plans.โ
To know more from key leaders appointments globally, visit the links: ANAROCK Appoints Strategic Leaders for Regional Excellence
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