Elevate World, a leading UAE-based global travel and tourism group, and Miral Destinations, a subsidiary of Miral and ย one-stop destination partner for Yas Island, have signed an agreement at Arabian Travel Market (ATM) 2026 to transform how international travel partners package, and book Yas Island experiences for their customers.
Industry sources added that this agreement was signed by Samir Hamadeh, Founder and CEO of Elevate World, and Lisa Goswell, Senior Vice President of Sales at Miral Destinations. As part of the partnership, Elevate becomes -Yas Islandโs exclusive destination management company on DerbySoft’s connected platform, giving travel partners single-point access to Yas Island’s hotel and experience portfolio. The agreement supports Abu Dhabi’s Tourism Strategy 2030 by expanding international access to Yas Island and reinforcing the emirate’s ambition to lead as a global tourism destination.
Powered by DerbySoftโs technology, the model gives travel partners real-time availability and instant confirmations, while automatically processing bookings to reduce manual administration. The partnership broadens accommodation options available to the global travel trade. The offering also includes Stay & Play packages combining stays at eligible hotels with complimentary access to Yas Islandโs theme parks, including Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, and SeaWorld Yas Island, Abu Dhabi,
Samir Hamadeh, Founder and CEO of Elevate World, said:ย โGreat destinations need more than great experiences; they need strong routes to market. Yas Island is one of the UAEโs most compelling tourism success stories, and this partnership will make it simpler for the global travel trade to package and sell the destination. Turning international demand into bookings creates value for travel partners, hotels, attractions and the wider UAE tourism economy. We are proud to work with Miral on the kind of practical collaboration that strengthens the countryโs position as a global tourism hub.โ
Lisa Goswell, Senior Vice President of Sales at Miral Destinations, said:ย “At Miral Destinations, we are committed to making it easier for travel partners around the world to access and package Yas Islandโs diverse portfolio of experiences. Through this collaboration with Elevate World, we are strengthening global trade connectivity and creating new opportunities to inspire visits to Yas Islandโ
The partnership extends beyond distribution. Elevate and Miral Destinations will also collaborate on destination marketing campaigns, sales initiatives, trade engagement and promotional activities designed to strengthen Yas Islandโs visibility in international markets and generate bookings.
