beIN SPORTS First in MENA to Broadcast in Dolby Atmos at Live Sporting Events


beIN 4K subscribers from 24 markets to have an immersive stadium audio experience for all UEFA Euro 2020 knockout phase matches

Dubai, United Arab Emirates – 23 June 2021: beIN MEDIA GROUP, the global sports and entertainment group, continues to be at the forefront of bringing new technologies to broadcast TV, the latest being Dolby Atmos, making it the first in the Middle East and North Africa (MENA) to broadcast using the innovative audio technology.

The Group’s flagship sports channel beIN SPORTS, the exclusive home in the MENA region of all the UEFA Euro 2020 action, will broadcast the knockout phase matches in Dolby Atmos along with 4K Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience.

When beIN’s 4K subscribers watch the upcoming UEFA Euro 2020 knockout phase live matches on a TV or a device enabled with Dolby Atmos, they’ll feel as if they were sitting in the stadium through enveloping sounds that flow around them in an immersive soundscape.

Commenting on this collaboration, Chief Technology Officer at beIN MEDIA GROUP Israel Esteban Martí said: “We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region. Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”

Managing Director of Emerging Markets at Dolby Laboratories Pankaj Kedia noted: “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to the football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.” 

To get this stadium-like experience at home, you will need a beIN 4K Media Server along with a beIN ULTIMATE Package and Dolby Atmos-enabled Television or Soundbar. To subscribe to beIN and enjoy a world of sports and entertainment, visit


beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA).

beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Turkey, in August 2016; and now has over 55 million subscribers worldwide.

For more information on beIN MEDIA GROUP, please contact:

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby AtmosDolby VisionDolby Cinema, and

Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema,, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.

For more information (Press only)


Please enter your comment!
Please enter your name here