May 29, 2024

As per the Mastercard MEA SME Confidence Index 81% of SMEs in MENA optimistic about future growth guided by potential for digitalization, better data, access to credit and upskilling


Story Highlight:

  • The majority of SMEs (around 81%) majorly MENA backed are anticipating for more optimism for the forthcoming 12 months.
  • The MENA backed optimism triggered the progression of better potential data, accessing for crediting as well as upswing in the capabilities of the workforce.
  • Research acknowledged the core areas with the utmost potential for progression with half of SMEs prominent for an upsurge in revenues in the forthcoming 12 months.

As per the latest research done by FinTech and payment Major MasterCard, post the most unprecedented transition in the backdrop of global Covid-19 Pandemic, the Small as well as Medium Enterprise (SMEs) trust within the MENA territory is on the upsurge.

The introductory Mastercard’s Middle East and Africa’s (MEA) SME Assurance Index found 81% of SMEs in MENA are expectant about the forthcoming 12 months. In fact, 77% are prominent revenues that will either nurture or hold steady. Over half (56%) are anticipating an upsurge.

Permission for data, digitalization and assistances core for future progression

As many local economies progressively enter the normalization and progression phase, and social boundaries linger to ease, small and medium sized businesses in MENA have acknowledged better data and insights (42%), relaxed access to credit (41%) and upskilling staff (40%), as the utmost three powering evolution phase. This features out the prospects for small businesses that gets up from both internal revolution as well as industry regulations and trends.

Creation of SMEs having an all aids that they require to go digital and nurture digital is a crucial focus for Mastercard. The business operates closely with government, financial organizations and the broader business community to form prospects for SMEs across the territory.

Mastercard has guaranteed $250 million and dedicated to connect 50 million micro, small and medium size trades globally to the digital economy by 2025 using its technology, network, expertise and resources in provision of the firm’s goal of building a more sustainable and inclusive digital economy.

As part of these efforts, Mastercard is engrossed on connecting 25 million women businesspersons. For many small industries, plummeting their requirement on finance via digital payments receiving, has played a major aspect in being able to get paid and uphold revenues.

“The results from the SME Confidence Index clearly indicates an upliftment in sentiment that most business across MENA are feeling today. This is a positive sign for the region on its journey to economic recovery, and a clear indication of the power of technology in helping enable this growth. As a technology enabler of choice, Mastercard is working closely with small and medium businesses across the region to ensure that their needs are being heard and met with the latest tools and technology that can help them make the most of out of an evolving digital economy,” said Khalid Elgibali – Division President, MENA, Mastercard.

The hurdle to uphold and nurture business is a core concern, while public and private partnerships witnessed as an engine for progression.

When asked about the core thing that keeps them up at night, 50% of SMEs in MENA declared the challenge to maintain and grow their business was their top issue. Scrutinizing at concerns over the forthcoming 12 months, over a half (53%) acknowledged the rising budget of doing business, while 39% cited access to capital.

Private sector partnerships (58%) and administration-led enterprises (53%) were acknowledged as having the huge potential to absolutely impact SMEs and the wider MENA market.

“With rising costs among the key concerns of SMEs in MENA, it is crucial that we prioritize a safe and secure digital economy that can keep commerce going, enable healthy cash flows, and support access to capital by virtue of a digital track record. A strong digital economy benefits everyone in multiple ways, from SMEs being able to grow their customer base through eCommerce, to consumers having a choice of payment methods. Transforming a smart economy through technology, insights and omni-channel solutions is how Mastercard supports businesses of all sizes,” added Elgibali.

As client’s trends progress in a post-pandemic world, productions must familiarize and prepare for the future. Mastercard’s Economic Outlook 2021 appraised that 20-30% of the COVID-19 associated surge in E-Commerce would be an enduring trend in share of overall retail spending globally.

Furthermore, current studies from Mastercard disclosed that 74% of clients in MENA are shopping more online than they did since the commencement of the pandemic and 95% of the territories’ purchasers would consider making a procure with an evolving payment technology over the forthcoming year.



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