Right Farm, a B2B disruptive digitalized platform sourcing out the fresh produce from local and global farms for the food and retail sector, recently announced it has raised USD 2.8 million in its seed funding round.
According to Right Farm’s sources and reports, DisruptAD, ADQ’s venture platform, and Enhance Ventures, the venture studio for the Middle East, North Africa, Pakistan, Turkey (MENAPT) region, led the seed equity funding round, investing USD 2.8 million (AED 10.2 million) in the AgTech firm.
According to the AgTech Firm Right Farm reports, the raised funds will be utilized in aiding the firm’s rapid technology development and aggressive growth plans in the region.
Elie Skaf, Co-founder and CEO of Right Farm, commented: “The investment from DisruptAD and Enhance Ventures will help accelerate our start-up journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure seamless customer experience while maximizing operational efficiency and enabling scale across markets. By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business.”
Alper Celen, Founder of Enhance Ventures, added: “With demand for fresh food on the rise, Right Farm is an attractive investment proposition that we seek to build into a household name for farmers and the food industry. Our investment with DisruptAD reflects our belief that Right Farm’s leadership has the right vision that can transform the fresh produce sector for the long-term.”
Right Farm’s statement added that the firm which was founded in 2021, claimed to address the gaps in the fresh produce value chain in the UAE and MENAPT region via the development of technology that optimizes the sourcing and procurement of fresh produce for businesses.
It also added that via an innovative platform, Right Farm’s one-stop-shop uses predictive technology that facilitates routing, operations, and purchasing, designed to provide a seamless and convenient end-to-end process from farm to table. The venture provides access to more than 1,000 fruits, vegetables, and microgreens, enabling businesses to place orders and receive delivery within 12 hours.
Right Farm’s founding team comprises the CEO Elie Skaf, COO Mazen Mourad, and CTO Mohammad Abu Ajamieh who lead a diverse team of 30+ members from 13 different nationalities, with experience in technology start-ups and the fresh produce sector at companies such as Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson’s and Barakat. The firm also operates from its cold-storage facility in the heart of the UAE fruit and vegetable market.