June 13, 2024

Ooredoo group announces Croud as its lead digital agency

Facebook
Twitter
LinkedIn
source https://croud.com/en-us/

UK based Croud, a global digital marketing agency, recently announced that it was appointed by Qatar headquartered Ooredoo Group – one of the world’s largest telecommunications companies – as its lead digital agency.

This appointment will see Croud bringing performance marketing excellence and digital transformation across all Ooredoo Group’s markets in MENA.

Croud will service Ooredoo Group and its MENA companies – including Qatar, Kuwait and Iraq – with paid search, paid social, programmatic, SEO, CRO and analytics.As the lead agency, Croud will seek to consolidate marketing efforts across markets, which were previously managed by multiple agencies, with the objective of raising the level of Ooredoo’s digital maturity across the group.

Croud expands global expansion as it wins first MENA client, Ooredoo Group

Commenting on the win, Ben Knight, Croud’s co-founder and CSO said: “This is a huge win for Croud and a further reminder of our ever-expanding global presence. The fact that we were able to win appointment as the lead digital agency for a multi- billion-dollar business based in Qatar, despite having no additional marketing investment from the UK, proves the power, prestige and global reach of our UK business.”

Christopher Saldana, Director, Marketing & Media Effectiveness at Ooredoo Group added: “We were impressed with the global reach Croud has and they were incredibly knowledgeable in the MENA region. The strategic response to the Planning Brief was excellent with some deep market insights, that were translated to their strategic approach.  The real differentiator was the Croudie network which will give our digital marketing the flexibility and scale we require to achieve our objectives across the markets, whilst maintaining the Croud level of Digital expertise with the UK Team.”

Heading up the Croud’s new MENA hub will be Nisha Patel, who will serve as Director of Croud MENA. Nisha has over 15 years of experience working in both London and the MENA within various GroupM agencies, including MEC and Xaxis and was named in Communicate’s 40 Under 40 in 2019.

Nisha will be tasked with growing Croud’s portfolio of MENA clients, as well as expanding the new MENA team in the months to come, making new hires in the region and ramping up service. Patel will report into Croud UK Managing Director Emil Bielski.

Nisha added: “I’ve seen the incredible growth trajectory Croud has experienced over the last two years in particular, and I’m ready for this next challenge related to leading the agency’s expansion into MENA. I’m on the hunt for the best digital talent to support me as we look to grow our client base and make our mark as one of the leading and most respected digital agencies in the MENA region.”

Press release received on mail.

Share.

RELATED POSTS

Untitled design - 2023-03-02T104307
Ooredoo Group selects Nokia to deploy 5G network in Algeria and Tunisia
Untitled design - 2023-03-09T111348
Ooredoo extends partnership with ZTE to access ZTEs network and technology
Ooredoo Group and Microsoft signing at MWC2023
Ooredoo Group and Microsoft partnership offers clients business cloud solutions
  • Tamkeen Insurance banner
  • International Assurance

LATEST POSTS

FAB Boosts ExCo Team With Appointment of Two Global Bank Veterans. From L To R - Simon Thorn as Group Chief Compliance Officer of FAB And Neil Barrable, Group Chief Credit Officer
Moro Hub And SAPs Integrated Alliance To Bring Business AI In UAE. The Strategic Collaboration Announced at Dubai ‘AI Retreat’ to Integrate SAP’s Business AI into Moro Hub Data Center by 2025
Bridgestone MEA Stresses On The Vitality of Innovative Fleet And Telematics At Fleet And Mobility Summit wherein industry experts shed light on vital topics linked to the industry including sustainable practices, digital transformation and the evolving landscape of urban mobility
Xpence and Neoleap celebrate launch of Xpence corporate Visa cards to empower Saudi SMEs and corporates making Saudi Arabia the third market for Xpence